Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
China. Alcoholic cocktails are gaining the market share, taking it from beer
The younger generation has always been the main consumers of beer. Thanks to the policy of family planning, which was introduced in China in the 1970-ies, the number of this consumer group from the 80-ies to 90-ies has decreased by 14%. As a result, there are only 188 million of potential beer consumers left in China, instead of 218 million.
In addition to the numeral reduction of the group, the change of tastes of today's youth is an important factor. The generation of the 90s prefers beer low-alcohol drinks to beer, especially the cocktails, the most popular of which is RIO. Thus, in 2014 the pre-cocktail industry growth rate was 200%. 80% of the market of low-alcohol products accounted for RIO cocktail, ice and other outstanding products.
According to our estimates, in 2013 the share of "non-core" beverages (which includes low-alcohol cocktails) in the general structure of alcohol was 2.95%. In 2015 it has grown to 4.2%.
The representative of the company Black Cattle Food Co., Ltd. noted that at the beginning of January 2015, the volume of cocktail market was about 50 billion yuan, with a growth rate of 30-50% in a few years, this category of beverages can easily enter the top three industries by volume of the market.
Cocktails surely win back position in the market not only beer and liquor, but other alcoholic beverages. The advertising on TV and bright, modern packaging of the drinks contribute to such a rapid growth. Moreover, now many girls can enjoy a pleasant taste low-alcoholic cocktail instead of beer with bitterness.
The consumption of cocktails and other alcoholic beverages has become a characteristic feature of Chinese youth of the 21st century. Today the cocktails, especially RIO, have become a fashionable trend that is only gaining momentum.
29 Апр. 2016