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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

China. Yunnan tea gives Boxing Cat Brewery a knockout

The tea farmers of Yunnan likely never imagined their harvest being used to brew anything but the classic hot beverage. So when Shanghai’s Boxing Cat Brewery teamed up with Beijing’s Great Leap Brewing to create their Yunnan Amber Ale, diners were in for a treat.

The guys at Boxing Cat say their Yunnan Amber is brewed with three different malts and three hop varieties. It carries light caramel tones and low hop bitterness, and the addition of Dianhong black tea from southwestern China gives the drink a light floral finish.

The Yunnan Amber Ale started to show up in their taprooms last week and quickly became a hit with craft beer aficionados.

Boxing Cat has been a mainstay in Shanghai since 2008. It was one of the first microbreweries to be established in China, riding the wave of global craft beer growth. It has a familiar back story: a home brewer wanted to turn his hobby into something bigger.

The dream of owning one’s own business, and doing something that he enjoyed, along with the right business partners, was enough motivation to get things started.

Boxing Cat’s name comes from a moment when one of its founders, Gary Heyne, was playing with his pet. He liked how the cat would paw at him, as if the two were sparring in a boxing ring. The moment stuck.

The company started out with an edge-of-town location but eventually expanded to two more-central spots, along with an off-site brewing facility. Over the years, it has won a range of culinary awards in Shanghai. The concept was simple: make good beer, serve good American comfort food. Fittingly, the brewpubs look like they wouldn’t be out of place in the American northwest.

Boxing Cat now brews more than 30 different beers at various times of the year, including collaborations with other craft beer breweries. In particular, it has worked with Hong Kong’s Young Master Ales to create Buddha’s Bold Gesture IPA, a hoppy ale infused with Buddha’s hand citron.

It was jokingly called their first collaboration brew made in one country and across its two systems.

Boxing Cat’s own Xixi Goji Ale is particularly delightful, creamy with soft wine notes.

Hop heads will be delighted by the Upper Cut India Pale Lager and TKO India Pale Ale. For something a little stronger, the Bare Knuckle Barleywine offers layers of raisin, toffee and chocolate flavors. The incorporation of gula melaka sugar from Malaysia brings some Asian flavors to the table.

Ultimately, beer is the product of four things: water, hops, barley and yeast. Increasingly, we see craft breweries adding their own signature and flair to new creations, and that is the beauty of small-scale, high-end beers.

29 Апр. 2016



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