The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
China. Yunnan tea gives Boxing Cat Brewery a knockout
The guys at Boxing Cat say their Yunnan Amber is brewed with three different malts and three hop varieties. It carries light caramel tones and low hop bitterness, and the addition of Dianhong black tea from southwestern China gives the drink a light floral finish.
The Yunnan Amber Ale started to show up in their taprooms last week and quickly became a hit with craft beer aficionados.
Boxing Cat has been a mainstay in Shanghai since 2008. It was one of the first microbreweries to be established in China, riding the wave of global craft beer growth. It has a familiar back story: a home brewer wanted to turn his hobby into something bigger.
The dream of owning one’s own business, and doing something that he enjoyed, along with the right business partners, was enough motivation to get things started.
Boxing Cat’s name comes from a moment when one of its founders, Gary Heyne, was playing with his pet. He liked how the cat would paw at him, as if the two were sparring in a boxing ring. The moment stuck.
The company started out with an edge-of-town location but eventually expanded to two more-central spots, along with an off-site brewing facility. Over the years, it has won a range of culinary awards in Shanghai. The concept was simple: make good beer, serve good American comfort food. Fittingly, the brewpubs look like they wouldn’t be out of place in the American northwest.
Boxing Cat now brews more than 30 different beers at various times of the year, including collaborations with other craft beer breweries. In particular, it has worked with Hong Kong’s Young Master Ales to create Buddha’s Bold Gesture IPA, a hoppy ale infused with Buddha’s hand citron.
It was jokingly called their first collaboration brew made in one country and across its two systems.
Boxing Cat’s own Xixi Goji Ale is particularly delightful, creamy with soft wine notes.
Hop heads will be delighted by the Upper Cut India Pale Lager and TKO India Pale Ale. For something a little stronger, the Bare Knuckle Barleywine offers layers of raisin, toffee and chocolate flavors. The incorporation of gula melaka sugar from Malaysia brings some Asian flavors to the table.
Ultimately, beer is the product of four things: water, hops, barley and yeast. Increasingly, we see craft breweries adding their own signature and flair to new creations, and that is the beauty of small-scale, high-end beers.
29 Апр. 2016