The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Malaysia. Smooth cold one now in a bottle
Now, with Carlsberg’s latest innovation, Carlsberg Smooth Draught, you can – the only difference being the fact that it’s now in a bottle.
It is now available in a familiar looking green bottle with a white label with hints of silver instead of the brand’s iconic green.
The golden-hued beer is packaged in an easy-to-grip bottle with smooth contour lines appearing subtly in the background, reinforcing the brew’s smooth taste, while the iconic Carlsberg hop leaf motif embossed on the bottle accentuates the innovative cold hopping process.
The draught is brewed longer during the maturation process, which gives it a smooth sensation while the hops are added twice for a distinctive aromatic flavour.
Carlsberg Smooth Draught was first introduced as a special edition at hundreds of traditional on-trade outlets in March.
The overwhelming response from consumers resulted in Carlsberg making the beer a permanent offering.
At the launch of Carlsberg Smooth Draught, Carlsberg Malaysia managing director Henrik Juel Andersen said that they were extremely proud of the new product innovation.
“We are privileged that Malaysia is the pioneer among the 140 Carlsberg markets in the world to launch Carlsberg Smooth Draught, a line extension of the Carlsberg brand. What you are witnessing tonight is the first step of what could become a global launch,” he commented.
Andersen added that the feedback received during the introduction was encouraging, even from non-Carlsberg drinkers.
“Very often, consumers yearn for the smooth sensation of a draught beer, but this is not readily available at the restaurants, food courts and coffee shops which they frequent.
“Carlsberg Smooth Draught is the answer to many beer lovers’ quest, and caters to a consumer preference for the smoothness of draught beer,” said Andersen.
Media members, trade partners and distributors who witnessed the official launch were treated to a range of local hawker fare, accompanied by a free flow of the new beer.
Carlsberg’s office space was transformed into a “food court” to recreate a hawker-style ambience.
Carlsberg Smooth Draught comes in a 580ml bottle and is available nationwide at Chinese restaurants, food courts and coffee shops.
4 мая. 2016