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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Malaysia. Smooth cold one now in a bottle

How would you like to enjoy the smooth sensation of freshly tapped beer anytime and anywhere?

Now, with Carlsberg’s latest innovation, Carlsberg Smooth Draught, you can – the only difference being the fact that it’s now in a bottle.

It is now available in a familiar looking green bottle with a white label with hints of silver instead of the brand’s iconic green.

Smooth DraughtThe golden-hued beer is packaged in an easy-to-grip bottle with smooth contour lines appearing subtly in the background, reinforcing the brew’s smooth taste, while the iconic Carlsberg hop leaf motif embossed on the bottle accentuates the innovative cold hopping process.

The draught is brewed longer during the maturation process, which gives it a smooth sensation while the hops are added twice for a distinctive aromatic flavour.

Carlsberg Smooth Draught was first introduced as a special edition at hundreds of traditional on-trade outlets in March.

The overwhelming response from consumers resulted in Carlsberg making the beer a permanent offering.

At the launch of Carlsberg Smooth Draught, Carlsberg Malaysia managing director Henrik Juel Andersen said that they were extremely proud of the new product innovation.

“We are privileged that Malaysia is the pioneer among the 140 Carlsberg markets in the world to launch Carlsberg Smooth Draught, a line extension of the Carlsberg brand. What you are witnessing tonight is the first step of what could become a global launch,” he commented.

Andersen added that the feedback received during the introduction was encouraging, even from non-Carlsberg drinkers.

“Very often, consumers yearn for the smooth sensation of a draught beer, but this is not readily available at the restaurants, food courts and coffee shops which they frequent.

“Carlsberg Smooth Draught is the answer to many beer lovers’ quest, and caters to a consumer preference for the smoothness of draught beer,” said Andersen.

Media members, trade partners and distributors who witnessed the official launch were treated to a range of local hawker fare, accompanied by a free flow of the new beer.

Carlsberg’s office space was transformed into a “food court” to recreate a hawker-style ambience.

Carlsberg Smooth Draught comes in a 580ml bottle and is available nationwide at Chinese restaurants, food courts and coffee shops.

4 мая. 2016

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