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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

China. Elephas Investment Management about consumption, competition, and tendencies on the beer market

An authorized agent of Yanjing Beer at company Elephas Investment Management (EIM), an Asia based alternative investment management firm, represented results of a research concerning the Chinese beer market situation on 20 May, 2016.

According to the rough estimation this year the beer consumption is still at the low level. The situation is aggravated by the rainy season on the East of the country having started earlier than normally.

The competition in the industry is growing fiercer as its character is changing. While previously companies were winning customers with their prices, currently the emphasis is on the quality. The modern consumer has become much less sensitive to the price than 10 years ago.

Yanjing Beer, in tune with the market trends is expanding output volumes of beer in cans. Compared to the last-year dwindling of sales in the industry, the sales of canned beer are increasing. This year, the company will extend the can production capacity in several regions of Guangxi, Hebei, Henan.

Brewery’s labor expenses have climbed this year, though the number of workers remained the same. On the one hand the company strives to improve the working conditions and the wages level. On the other hand they also focus on technical innovations and robotizing work processes.

26 мая. 2016



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