Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
China. New 500 ml volume Snow Beer instead of 580 ml
20 years ago, old Snow Beer was bottled in 640 ml pack. With the course of time, the bottle was reducing till it could contain only 580 ml of beer. In 2016, the pack has shrunk even further, having reached the volume 500 ml.
The reduction of the beer bottle was connected not to historical peculiarities but to the market necessity. According to China Resources Snow Beer factory representative, market researches showed that 500 ml beer bottles are preferable for the mass consumer. In order to meet the drinking habits of the consumers and satisfy the market demand the company launched the new pack.
Thus, beer lovers can only get nostalgic about the original “big stick” bottle.
We should note that the 14% volume decrease can stay unnoticed for beer consumers, but give Snow Beer scope for price competition.
30 мая. 2016