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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Vietnam. The government delays Sabeco shares sale, while the company’s profits fell by 27% in four month of 2016

In mid2015, the Ministry of Industry and Trade of Vietnam proposed the government to sell the state share stock of company Sabeco in an open auction. It is planned to cut the state share portfolio from 89.59% to 36%. Though the proposal was put forward nearly a year ago, the decision is still not taken.

According to economists’ view this footdragging is caused by the state’s intention to profit from such a large business.

However, in case of further delaying of open auction for Sabeco share sale, there is a risk that the deal will yield much less money than expected.

The point is that in 2016 is thought to be very difficult for Sabeco. For one thing, a considerable tax pressure is experienced due to the higher excise as it has been increased to 55% this year. For another thing, the competition over the market is growing ever fiercer, especially from the transnational companies such as AB InBev. Decreasing import duty to 0% for beer is making the risks of Vietnamese brewers on the domestic market significantly higher. At the same time, the export potential of the local beer is far from being strong.

Besides, such factors as fluctuations of the exchange rate leading to price of import raw materials as well as joining Trans-Pacific Partnership Agreement and FTA are also fraught with dangers for the brewing business of Vietnam.

This year, the company is planning to heighten the level of beer realization and to increase the revenue by 4% against 2015, though expecting the profit after tax fall by 5%.

After 4 months of 2016, Sabeco’s turnover is estimated at 10.494 billion dong which is 17% up versus the same index last year. Yet, the company’s profit over this period fell by 27% to 1.215 billion dong.

7 Июн. 2016



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