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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Vietnam. The government delays Sabeco shares sale, while the company’s profits fell by 27% in four month of 2016

In mid2015, the Ministry of Industry and Trade of Vietnam proposed the government to sell the state share stock of company Sabeco in an open auction. It is planned to cut the state share portfolio from 89.59% to 36%. Though the proposal was put forward nearly a year ago, the decision is still not taken.

According to economists’ view this footdragging is caused by the state’s intention to profit from such a large business.

However, in case of further delaying of open auction for Sabeco share sale, there is a risk that the deal will yield much less money than expected.

The point is that in 2016 is thought to be very difficult for Sabeco. For one thing, a considerable tax pressure is experienced due to the higher excise as it has been increased to 55% this year. For another thing, the competition over the market is growing ever fiercer, especially from the transnational companies such as AB InBev. Decreasing import duty to 0% for beer is making the risks of Vietnamese brewers on the domestic market significantly higher. At the same time, the export potential of the local beer is far from being strong.

Besides, such factors as fluctuations of the exchange rate leading to price of import raw materials as well as joining Trans-Pacific Partnership Agreement and FTA are also fraught with dangers for the brewing business of Vietnam.

This year, the company is planning to heighten the level of beer realization and to increase the revenue by 4% against 2015, though expecting the profit after tax fall by 5%.

After 4 months of 2016, Sabeco’s turnover is estimated at 10.494 billion dong which is 17% up versus the same index last year. Yet, the company’s profit over this period fell by 27% to 1.215 billion dong.

7 Июн. 2016

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