Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Myanmar. Carlsberg leads petition against draught beer crackdown
Beer stations across the country have received letters from the General Administration Department warning that the FL17 licence – the standard alcohol retail licence – does not cover draught beer sales.
Of around 7000 beer stations serving draught beer only 2500 hold the right licence – FL9 or FL10 – while the home affairs ministry, which is responsible for issuing these licences, said it will not issue any more “for now”.
This has caused alarm among beer station owners, who have been allowed to sell draught beer under their FL17 licence for years, and believe their customers will go elsewhere if they stop selling beer on tap.
Anthony Clark, managing director of Myanmar Carlsberg Company said he would support his customers by petitioning on their behalf.
“One of our ambitions at Myanmar Carlsberg is to be the most professional brewer in Myanmar,” he said. “This includes providing the best customer service of all the brewers and also being ready to support our customers when they need our help, such as when they face these types of difficulties.”
Mr Clark said the letter will ask the Minister of Home Affairs, Lieutenant General Kyaw Swe, to lift the restrictions on FL17 licence holders.
“We hope to represent as many of the 4500 affected bars and restaurants as possible. If the petition is successful, the minister may revisit the directive and lift the restriction on FL17 holders in light of the impact it has on the livelihoods of those who own or who are employed in those bars and restaurants,” he said.
FL17 licence holders pay K2.4 million every year in licence fees, while FL9 licences cost K1.2 million in annual fees.
14 Июл. 2016