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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Myanmar. Carlsberg leads petition against draught beer crackdown

Representing around 4500 bars and restaurants, Carlsberg Myanmar plans to send a petition to the government by the end of August, in protest against a recent crackdown on serving draught beer without the right papers, a company spokesperson said.

Beer stations across the country have received letters from the General Administration Department warning that the FL17 licence – the standard alcohol retail licence – does not cover draught beer sales.

Of around 7000 beer stations serving draught beer only 2500 hold the right licence – FL9 or FL10 – while the home affairs ministry, which is responsible for issuing these licences, said it will not issue any more “for now”.

This has caused alarm among beer station owners, who have been allowed to sell draught beer under their FL17 licence for years, and believe their customers will go elsewhere if they stop selling beer on tap.

Anthony Clark, managing director of Myanmar Carlsberg Company said he would support his customers by petitioning on their behalf.

“One of our ambitions at Myanmar Carlsberg is to be the most professional brewer in Myanmar,” he said. “This includes providing the best customer service of all the brewers and also being ready to support our customers when they need our help, such as when they face these types of difficulties.”

Mr Clark said the letter will ask the Minister of Home Affairs, Lieutenant General Kyaw Swe, to lift the restrictions on FL17 licence holders.

“We hope to represent as many of the 4500 affected bars and restaurants as possible. If the petition is successful, the minister may revisit the directive and lift the restriction on FL17 holders in light of the impact it has on the livelihoods of those who own or who are employed in those bars and restaurants,” he said.

FL17 licence holders pay K2.4 million every year in licence fees, while FL9 licences cost K1.2 million in annual fees.

14 Июл. 2016

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