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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Feed barley potential rises on the back of demand for malt barley in China

A growing thirst for beer in China is opening opportunities for Australian barley growers to increase their exports.

But some hope it may also open the door for increased exports of lower quality feed grade barley.

China is the world's largest consumer of food and beverages and is one of the fastest growing food and beverage markets in Asia.

According to global market research group Euromonitor International, Chinese expenditure on food and beverage products in 2016 is expected to reach US$976 billion.

Sales of mid-range and premium beers are growing, which groups like the Australian Export Grains Innovation Centre (AEGIC) hope will translate to more exports of Australian barley to China.

Australia is a dominant player in world barley export markets, representing more than 40 per cent of the world's malting barley trade and 20 per cent of the feed barley trade.

China and Australia 'mutually dependent' barley markets

AEGIC chief executive officer Richard Simonaitis recently returned from conducting workshops in China with Chinese brewing and malting companies.

He said the workshops were intended to help Chinese brewers and malt processors understand the technical potential and value of the varieties, which included La Trobe, Flinders and Spartacus.

"Providing this type of in-market support is crucial to ensure Australian grain is well understood and valued by our major customers," he said.

More than half of the malting grade barley grown in Australia currently goes to China.

"It takes about 30 per cent of the Australian crop, which is the biggest export destination for barley coming out of Australia by a long streak," Mr Simonaitis said.

"It's really quite a strong market for it, we're mutually dependent on each other really. China needs Australia's malt barley, just as much Australia needs that market."

But a spin off of AEGIC and other organisations building relations with China around malt barley could be increased demand for Australia's lower quality feed barley.

"There was a lot of enquiry about feed barley," Mr Simonaitis said.

"There's a very strong feed industry in China: they use a lot of corn, they use a lot of soybean meal, they use a lot of sorghum.

"They're just starting to understand that feed barley can help buffer some of the mildly toxic effects that badly stored grain can have," he said.

"It's a calming additive if you like to go into the feed rations, which helps take away some of the impacts of poorly stored grain coming out of China.

"It certainly sounds like there is a good understanding of the value of Australian feed grain and of course feed barley is the one that we have a readily available supply of."

18 Июл. 2016

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