Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
South Korea. Turns out, beer goes pretty well with K-pop
Oriental Brewery, a unit of the world's largest beer maker, Anheuser-Busch InBev, has been increasing exports by over 10% every year since 2011. Oriental used to mainly make and export other companies' brands of beer. Today, it is exporting more of its own suds, such as Cass and Premier OB.
Exports have grown thanks to the hit of South Korean TV drama "My Love from the Star." The series attracted many viewers across Asia and introduced the culture of enjoying beer with chicken, which boosted exports, an Oriental representative said.
According to the Korea Customs Service, brewers exported $84.4 million worth of beer in 2015, up 16.9% from 2013. Between January and July, shipments rose 3.7% from the same period last year. Though relatively small in size, South Korea's beer market is showing remarkable growth as the country's overall exports slump due to stagnant shipping, steel and other heavy industries.
Hong Kong is the top importer of South Korean beer, accounting for about 40% of the total, partly because the region has no beer tariff. China, Iraq, Singapore, the U.S. and Japan follow in the ranking.
Malaysia, Vietnam and other Southeast Asian countries are importing more South Korean beer. In these countries, hallyu, or Korean wave, culture still has much appeal to consumers. Hitejinro, which sells Hite beer, considers these markets strategically important and has been riding the Korean wave to them.
Hitejinro uses Ha Jung-woo, a popular South Korean actor, to promote its products. Hitejinro's exports to Southeast Asia rose more than fivefold to $7.61 million in 2015 compared to 2013.
South Korean beer is known for having little body. A media says it is worse than beer made in North Korea. It is not alone in its dislike of the stuff.
Most South Korean beer has low malt. In Japan, for instance, at least two-thirds of the content has to be malt for the product to be sold as beer.
However, the bad reputation associated with South Korean beer has been more than offset by the Korean wave.
Lotte Chilsung Beverage, which entered the domestic beer market in 2014 with Kloud, a full-malt beer, has been busy keeping up with rising demand at home. It is also eager to join the competition outside South Korea.
14 Сен. 2016