The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
South Korea. Turns out, beer goes pretty well with K-pop
Oriental Brewery, a unit of the world's largest beer maker, Anheuser-Busch InBev, has been increasing exports by over 10% every year since 2011. Oriental used to mainly make and export other companies' brands of beer. Today, it is exporting more of its own suds, such as Cass and Premier OB.
Exports have grown thanks to the hit of South Korean TV drama "My Love from the Star." The series attracted many viewers across Asia and introduced the culture of enjoying beer with chicken, which boosted exports, an Oriental representative said.
According to the Korea Customs Service, brewers exported $84.4 million worth of beer in 2015, up 16.9% from 2013. Between January and July, shipments rose 3.7% from the same period last year. Though relatively small in size, South Korea's beer market is showing remarkable growth as the country's overall exports slump due to stagnant shipping, steel and other heavy industries.
Hong Kong is the top importer of South Korean beer, accounting for about 40% of the total, partly because the region has no beer tariff. China, Iraq, Singapore, the U.S. and Japan follow in the ranking.
Malaysia, Vietnam and other Southeast Asian countries are importing more South Korean beer. In these countries, hallyu, or Korean wave, culture still has much appeal to consumers. Hitejinro, which sells Hite beer, considers these markets strategically important and has been riding the Korean wave to them.
Hitejinro uses Ha Jung-woo, a popular South Korean actor, to promote its products. Hitejinro's exports to Southeast Asia rose more than fivefold to $7.61 million in 2015 compared to 2013.
South Korean beer is known for having little body. A media says it is worse than beer made in North Korea. It is not alone in its dislike of the stuff.
Most South Korean beer has low malt. In Japan, for instance, at least two-thirds of the content has to be malt for the product to be sold as beer.
However, the bad reputation associated with South Korean beer has been more than offset by the Korean wave.
Lotte Chilsung Beverage, which entered the domestic beer market in 2014 with Kloud, a full-malt beer, has been busy keeping up with rising demand at home. It is also eager to join the competition outside South Korea.
14 Сен. 2016