Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
South Korea. Turns out, beer goes pretty well with K-pop
Oriental Brewery, a unit of the world's largest beer maker, Anheuser-Busch InBev, has been increasing exports by over 10% every year since 2011. Oriental used to mainly make and export other companies' brands of beer. Today, it is exporting more of its own suds, such as Cass and Premier OB.
Exports have grown thanks to the hit of South Korean TV drama "My Love from the Star." The series attracted many viewers across Asia and introduced the culture of enjoying beer with chicken, which boosted exports, an Oriental representative said.
According to the Korea Customs Service, brewers exported $84.4 million worth of beer in 2015, up 16.9% from 2013. Between January and July, shipments rose 3.7% from the same period last year. Though relatively small in size, South Korea's beer market is showing remarkable growth as the country's overall exports slump due to stagnant shipping, steel and other heavy industries.
Hong Kong is the top importer of South Korean beer, accounting for about 40% of the total, partly because the region has no beer tariff. China, Iraq, Singapore, the U.S. and Japan follow in the ranking.
Malaysia, Vietnam and other Southeast Asian countries are importing more South Korean beer. In these countries, hallyu, or Korean wave, culture still has much appeal to consumers. Hitejinro, which sells Hite beer, considers these markets strategically important and has been riding the Korean wave to them.
Hitejinro uses Ha Jung-woo, a popular South Korean actor, to promote its products. Hitejinro's exports to Southeast Asia rose more than fivefold to $7.61 million in 2015 compared to 2013.
South Korean beer is known for having little body. A media says it is worse than beer made in North Korea. It is not alone in its dislike of the stuff.
Most South Korean beer has low malt. In Japan, for instance, at least two-thirds of the content has to be malt for the product to be sold as beer.
However, the bad reputation associated with South Korean beer has been more than offset by the Korean wave.
Lotte Chilsung Beverage, which entered the domestic beer market in 2014 with Kloud, a full-malt beer, has been busy keeping up with rising demand at home. It is also eager to join the competition outside South Korea.
14 Сен. 2016