The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Japan. Kirin to buy stake in Brooklyn Brewery for craft beer growth
Kirin and Brooklyn Brewery will form a joint venture in January 2017 to roll out the Brooklyn brand in Japan, with plans to expand to Brazil, the companies said. Privately-held Brooklyn Brewery will issue new shares to Kirin Brewery Co., giving the Japanese company a stake of about 25 percent. They didn't disclose the value of the deal.
Kirin and other Japanese breweries have been experimenting with specialty brews as craft beer gains popularity in Japan. It's one of the few bright spots for the beer industry in Japan, where a declining population has seen consumption slump since 2001. Kirin is competing against some of the world's largest breweries to expand overseas, including a possible stake in Vietnam's top brewer.
"The current beer market is in a transition period," Takayuki Fuse, president of Kirin Brewery, said in a briefing in Tokyo on Wednesday. "We need to vitalize the market, need to make it attractive, or there's no future."
Kirin fell 1 percent to 1,684.5 yen by the close of trading in Tokyo on Wednesday, in line with the benchmark Topix. The shares have gained 2.3 percent so far this year, against the index's 13 percent drop.
Brooklyn Brewery, co-founded by Steve Hindy, a former war correspondent, and a banker, will remain an independent company with its management intact, according to a Kirin statement.
Brooklyn Brewery, based in the New York borough whose name it bears, is the 12th-largest craft lager maker based on 2015 beer sales volume, according to the Brewers Association. Craft breweries produced 24.5 million barrels of beer last year and posted $22.3 billion in retail sales, a 16 percent increase from a year earlier, according to the group.
"Brooklyn Brewery is a strong brewer in the U.S. and Kirin is a company that has cash to spend," Tony Bucalo, an analyst at HSBC, said by phone. "American craft is one of the hottest categories in beverage alcohol and Kirin's buying into a successful and well-managed partner on the ground."
Kirin and Brooklyn Brewery are considering developing original products for the Japan market and starting a restaurant business. They also plan to expand the Brooklyn Brewery brand in Brazil, with details of the business and its roll-out still being discussed, according to Kirin's statement.
The Brooklyn deal would follow Kirin's purchase of a 33 percent stake in Japanese craft label Yo-Ho Brewing Co. in 2014. To draw patrons of specialty beers, Kirin opened two brewpubs last year where beer is brewed on site.
Other major Japanese brewers including Asahi Group Holdings Ltd., Suntory Holdings Ltd. and Sapporo Holdings Ltd. have also sought to jump on the craft beer bandwagon amid their rising popularity in Japan and worldwide. Asahi sees potential to boost sales of its Super Dry beer in U.S.
13 Окт. 2016