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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Japan. Kirin to buy stake in Brooklyn Brewery for craft beer growth

Kirin Holdings Co. agreed to acquire a minority stake in Brooklyn Brewery, marking a rare investment by an Asian company in the $22 billion U.S. craft lager industry.

ct-brooklyn-lager-beer-photo-20161012Kirin and Brooklyn Brewery will form a joint venture in January 2017 to roll out the Brooklyn brand in Japan, with plans to expand to Brazil, the companies said. Privately-held Brooklyn Brewery will issue new shares to Kirin Brewery Co., giving the Japanese company a stake of about 25 percent. They didn't disclose the value of the deal.

Kirin and other Japanese breweries have been experimenting with specialty brews as craft beer gains popularity in Japan. It's one of the few bright spots for the beer industry in Japan, where a declining population has seen consumption slump since 2001. Kirin is competing against some of the world's largest breweries to expand overseas, including a possible stake in Vietnam's top brewer.

"The current beer market is in a transition period," Takayuki Fuse, president of Kirin Brewery, said in a briefing in Tokyo on Wednesday. "We need to vitalize the market, need to make it attractive, or there's no future."

Kirin fell 1 percent to 1,684.5 yen by the close of trading in Tokyo on Wednesday, in line with the benchmark Topix. The shares have gained 2.3 percent so far this year, against the index's 13 percent drop.

Brooklyn Brewery, co-founded by Steve Hindy, a former war correspondent, and a banker, will remain an independent company with its management intact, according to a Kirin statement.

Brooklyn Brewery, based in the New York borough whose name it bears, is the 12th-largest craft lager maker based on 2015 beer sales volume, according to the Brewers Association. Craft breweries produced 24.5 million barrels of beer last year and posted $22.3 billion in retail sales, a 16 percent increase from a year earlier, according to the group.

"Brooklyn Brewery is a strong brewer in the U.S. and Kirin is a company that has cash to spend," Tony Bucalo, an analyst at HSBC, said by phone. "American craft is one of the hottest categories in beverage alcohol and Kirin's buying into a successful and well-managed partner on the ground."

Kirin and Brooklyn Brewery are considering developing original products for the Japan market and starting a restaurant business. They also plan to expand the Brooklyn Brewery brand in Brazil, with details of the business and its roll-out still being discussed, according to Kirin's statement.

The Brooklyn deal would follow Kirin's purchase of a 33 percent stake in Japanese craft label Yo-Ho Brewing Co. in 2014. To draw patrons of specialty beers, Kirin opened two brewpubs last year where beer is brewed on site.

Other major Japanese brewers including Asahi Group Holdings Ltd., Suntory Holdings Ltd. and Sapporo Holdings Ltd. have also sought to jump on the craft beer bandwagon amid their rising popularity in Japan and worldwide. Asahi sees potential to boost sales of its Super Dry beer in U.S.

13 Окт. 2016

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