Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Japan. Kirin to buy stake in Brooklyn Brewery for craft beer growth
Kirin and Brooklyn Brewery will form a joint venture in January 2017 to roll out the Brooklyn brand in Japan, with plans to expand to Brazil, the companies said. Privately-held Brooklyn Brewery will issue new shares to Kirin Brewery Co., giving the Japanese company a stake of about 25 percent. They didn't disclose the value of the deal.
Kirin and other Japanese breweries have been experimenting with specialty brews as craft beer gains popularity in Japan. It's one of the few bright spots for the beer industry in Japan, where a declining population has seen consumption slump since 2001. Kirin is competing against some of the world's largest breweries to expand overseas, including a possible stake in Vietnam's top brewer.
"The current beer market is in a transition period," Takayuki Fuse, president of Kirin Brewery, said in a briefing in Tokyo on Wednesday. "We need to vitalize the market, need to make it attractive, or there's no future."
Kirin fell 1 percent to 1,684.5 yen by the close of trading in Tokyo on Wednesday, in line with the benchmark Topix. The shares have gained 2.3 percent so far this year, against the index's 13 percent drop.
Brooklyn Brewery, co-founded by Steve Hindy, a former war correspondent, and a banker, will remain an independent company with its management intact, according to a Kirin statement.
Brooklyn Brewery, based in the New York borough whose name it bears, is the 12th-largest craft lager maker based on 2015 beer sales volume, according to the Brewers Association. Craft breweries produced 24.5 million barrels of beer last year and posted $22.3 billion in retail sales, a 16 percent increase from a year earlier, according to the group.
"Brooklyn Brewery is a strong brewer in the U.S. and Kirin is a company that has cash to spend," Tony Bucalo, an analyst at HSBC, said by phone. "American craft is one of the hottest categories in beverage alcohol and Kirin's buying into a successful and well-managed partner on the ground."
Kirin and Brooklyn Brewery are considering developing original products for the Japan market and starting a restaurant business. They also plan to expand the Brooklyn Brewery brand in Brazil, with details of the business and its roll-out still being discussed, according to Kirin's statement.
The Brooklyn deal would follow Kirin's purchase of a 33 percent stake in Japanese craft label Yo-Ho Brewing Co. in 2014. To draw patrons of specialty beers, Kirin opened two brewpubs last year where beer is brewed on site.
Other major Japanese brewers including Asahi Group Holdings Ltd., Suntory Holdings Ltd. and Sapporo Holdings Ltd. have also sought to jump on the craft beer bandwagon amid their rising popularity in Japan and worldwide. Asahi sees potential to boost sales of its Super Dry beer in U.S.
13 Окт. 2016