The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Vietnam to list beer companies in quest for cash
The unprecedented divestments in two state crown jewels, the makers of the much-glugged Saigon and Hanoi beers, are expected to net as much as US$2.2 billion.
The sale comes as part of long-promised reforms to privatise bloated state firms, which official figures show contributed about one third of the country's GDP last year.
It is hoped the reforms will set the communist country back on track to meet its ambitious economic targets and jumpstart growth which has slowed this year.
For Vietnam's government, beer is a logical place to start.
With a population of 93 million people, the country is one of Asia's leading swillers of beer.
Vietnamese consumed more than three billion litres of the cold stuff last year, according to Euromonitor marketing firm.
That thirst has piqued interest from foreign brewers, eager to tap growth markets at a time when sales in many developed markets in Asia are forecast to plateau.
"Vietnam has one of the fastest growing beer consumption markets in the world, and that's obviously an appeal," said Kevin Snowball, CEO of PXP Vietnam Asset Management in Ho Chi Minh City.
VIETNAMESE SAY KEEPING FLAVOUR OF BEER IS KEY
The government said this month the two companies, Habeco and Sabeco, would be listed in the first three months of 2017 and would be open to local or foreign bidders.
For the Vietnamese who crowd into the open-air bia hoi markets during lunch, dinner and for some, in between, privatisation promises to keep the good times rolling -- as long as the buyouts don't mess with flavour.
"I don't want beer Hanoi to be affected by the taste of Carlsberg, I don't want beer Saigon to become so similar to a Sapporo... the key is to keep the distinctive taste of the beer," said Duc Thang, 48, speaking over a glass of cold brew.
Like millions of others across the country, Thang comes to the bia hoi to unwind.
"At a bia hoi you can talk about so many things -- you can chit-chat, talk business, family problems. It's easier to talk when you have one or two beers."
Some major names already have a foothold here -- Heineken has about 17 per cent of the market, competing with other players like Carlsberg and Sapporo -- and reports say Thailand's ThaiBev and Singha Beer may now be ready enter the fray too.
But the sales could instantly transform a foreign buyer into a top brewer: Sabeco enjoys about 45 per cent market share, while Habeco has 17 per cent, according to Euromonitor.
The government says it will sell its 90 per cent stake of Saigon Beer Alcohol Beverage Corp (Sabeco) for US$1.8 billion, and its 82 percent stake in the Hanoi Beer Alcohol and Beverage Joint Stock Corp (Habeco) for US$400 million.
Both companies declined to speak to AFP.
'THE RIGHT TIME'
Economists say the government is selling the stakes because it is thirsty for cash.
Public debt hit 62 per cent of GDP this year according to official figures, and is climbing closer to the government-sanctioned debt ceiling of 65 per cent of GDP.
"It's the right time for the government to consider selling a number of state-owned companies to get more for the budget," economist Pham Chi Lan told AFP.
Selling off controlling stakes is also expected to help clean up corporate governance and boost productivity, which have not happened with piecemeal selloffs in the past.
"Many of these benefits will only come if there's a strategic investor that really takes on a majority stake," said Sebastian Eckardt, lead economist for the World Bank in Vietnam.
Some credit a new regime of communist leaders in power since April with making good on promises to privatise, but will wait to raise a glass until the deals are done.
"We're very positive on this, as long as it happens, because it's been talked about for a very long time," said Snowball.
24 Окт. 2016