Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The spirit of Chinese alcohol drinking culture
The Chinese word for alcohol, jiǔ, not only has the same pronunciation as the words for ‘longevity’ and ‘forever’, but also sounds similar to the characters for ‘ownership’ (kàn). Therefore, it plays into Chinese people’s love of auspiciousness.
The company of alcohol
In ancient times alcohol was never absent from ceremonies honouring ancestors, holiday banquets or family celebrations. At a Chinese dinner, you would often hear the saying “Wu jiu bu cheng xi”, meaning ‘no dinner is complete without the company of alcohol’.
Chinese people like to entertain friends with alcohol. At both welcome and farewell parties for friends, Chinese like to drink to show their best wishes. People like to say that all the deep feelings are buried in alcoholic drinks.
During formal occasions, besides the high quality of alcohol, people pay special attention to the environment and etiquette for drinking—for example, there should not be any erratic drinking or forced drinking.
“Jiu guo san xun, cha guo wu wei” was a saying in ancient China, which meant that after five rounds of dishes and three rounds of drinking, there should be no more forced drinking. This exemplifies Chinese people’s viewpoints on how to keep good health and how to be an upright person at the dinner table.
Various strengths and flavours
Chinese people tend to drink white liquor or yellow rice wine. White liquor, or baiju, is a clear spirit primarily distilled from grains like sorghum, rice, and maize. Baijiu comes in various strengths and flavours, and generally falls in the 45-55 percent alcohol by volume level.
Baijiu accounts for approximately one-third of all liquor consumed in the world, although when you consider that China accounts for almost 40 percent of the world’s spirits consumption it isn’t so surprising.
Rice wine belongs to a variety of Chinese liquor called huang jiu (yellow liquor). This refers to fermented alcoholic beverages which are brewed directly from grains such as rice, wheat or millet—the alcohol content is usually less than 20 percent.
One other popular alcoholic beverage in China is Maotai, one of the most famous distilled liquors in the world. This liquor has been around since at least 135 CE and has enjoyed a reputation as China’s chief national wine for almost 1,000 years.
Beer has also been brewed in China ever since a brewery was founded in Harbin, the capital of Heilongjiang Province, in 1900. Today, there are more than 1,500 domestic beer brands in China making it the world’s leading nation for beer production and consumption.
Cheers, or as you say China, ‘Gānbēi!’
3 Ноя. 2016