Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Beer and monastic Orders
Basic ideas that distinguish two largest subdivisions of Catholicism are based on a decision: 1) achieving God through labour - for the monks of Benedictine orders; and 2) achieving God through poverty - for mendicant orders. Therefore it is fully natural that a key role in development of brewing technology was played by the branch of Benedictine rule. They also form the basis for the modern abbey brewing today. But bright characters of monks on packing well known to the beer lovers almost all belong to mendicant orders.
Apparently, due to presence of a lot real breweries, the attributes of orders of Benedictine rule attract less attention of marketing specialists than characters and images of mendicant orders.
Most probably, the next chapter will tell about not all breweries at Catholic monasteries, as on the first place their number is constantly growing. Brewing is traditional and, as it turned out, effective economic activity for the present day monks.
Besides, we find very important one Benedictine’s argument that “brewery searches the way to the hearts of those who have not come to the religion”, because a brewing serves as a meeting point for wandsmen and laymen. And recently the Catholic church has been seeking more openness and participation in the society life, thus, such links are valuable. That is why, in Catholic communities, where it is appropriate, all over the world one should expect upspring of a lot of breweries.
Let’s look at the structure of orders, breweries and abbey brands in more detail.