Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Benedictine roots of beer brands
Benedictines came to Germany from England as early as the VIII century aiming to strengthen the positions of Pope and Christianity. Later first monasteries of this order appeared. Combination of zeal with creativity allowed German monks to create recognizable tastes and first beer brands. And technological breakthrough that happened in brewing was what assisted it.
Historians say that in early Middle Ages Benedictines first began to use hop for brewing beer regularly. Due to hop shelf-life of beer and, accordingly, geography of its deliveries grew. Now it became possible to try products of monastery outside the region where beer was brewed.
To a full degree the advantages of hop were used by brewers in the monasteries of Germany. Conservative Englishmen, rather successful by that time in technology of brewing, to the XV century treated hop with mistrust. Maybe that’s why today not English but German beer became a household name.
Traditionally breweries at monasteries made special beer for sustenance of pilgrims. But that beer, which was generously given to the poor wanderers knocking at the doors of monasteries, could also become a source of income. The Benedictines, providing themselves independently, needed money. As monasteries had active economic and trade life, it is quite natural that having improved technology, they moved from production of beer for their own needs to providing with beer nearby villages and cities, and sometimes even the neighboring regions.
So, according to the document of 1040, the authenticity of which isn't confirmed, the Benedictine bishop was given permission to sell beer brewed in the Weihenstephan monastery on the territory of the city of Freising. These permissions, as well as modern licenses, weren't free, but the brewery, apparently, was not at a loss. Because the company with the name Weihenstephaner is known today as the oldest operating brewery in Germany, though for a long time now it has belonged to the state and not to the Benedictines.
Over time monasteries, paying heavy taxes and receiving preferences from local governors for it, began delivering more and more beer to the market and to build their own taverns, taking away a share of the market from craft brewers. Sometimes the discontent of beer guilds with rapid development of abbey breweries reached such levels that it resulted in revolts. Then the authorities even had to forbid monasteries to sell beer as it was done by the emperor Sigismund in the XV century.
In Germany in 1803 the process of secularization began, that almost destroyed abbey brewing in its original look. Governors of the German states used weakening of Catholic Church during Napoleonic wars to nationalize its property.
At that time there were about 350 abbey breweries in Bavaria alone. And all over Germany, by some estimates, about 500 breweries of various Catholic orders operated. Only some monasteries avoided loss of property or established contractual relations with new owners that allowed them to continue brewing beer. Thus, in the XIX century monasteries stopped playing any noticeable role at the German beer market, though left a huge trace in the history of brewing and in the memory of Germans.