Full closing report Brau Beviale 2010: Successful industry get-together
  • 32,617* beverage experts in N?rnberg – high internationality
  • Economic upswing stimulates investment decisions
Brau Beviale 2010 invited beverage specialists to N?rnberg from 10-12 November and the European beverage industry turned out in force: 1,348* exhibitors and 32,617* technical and commercial management experts poured into the Exhibition Centre Nuremberg. „The economic recovery not only ensured a good mood during the three days of the exhibition, but apparently stimulated many decision-makers to invest in new equipment,“ says Rolf Keller, Member of the Management Board of N?rnbergMesse, summing up his talks with exhibitors and visitors at Brau Beviale 2010.
A remarkable 96 % of the specialists from breweries and malting houses, producers of non-alcoholic drinks (a good 2 % more visitors than in 2008) and suppliers to the brewing and beverage industry were thoroughly satisfied with the exhibition. With a share of over 30 %, the number of visitors from abroad at the world’s most important capital goods exhibition for the industry in 2010 was appreciably higher – mainly from Italy, Austria, Switzerland, the Netherlands, Great Britain, France, Denmark, the Czech Republic and other countries of Central Eastern and Eastern Europe. As expected, the German visitors came mainly from the beer state of Bavaria, followed by Baden-W?rttemberg, Hesse, North Rhine-Westphalia and the Rhineland Palatinate. The proportion of women visiting was as large as almost 14 %.


„We exhibited for the first time together with Ziemann BMS-Maschinenfabrik, so the size of our stand increased again. The decision was exactly right – what a rush of visitors! All the industry’s big names were there and the good talks led to a number of sales transactions. We have already made firm plans for Brau Beviale 2011.“Joachim Gunkel, Managing Director, Ziemann Group, Ludwigsburg

Matthias Damm, Head of Corporate Communication, KHS GmbH, Dortmund:„We arrived with a nine-page list packed with firm appointments mainly from Russia, Eastern Europe in general and the USA. We knew beforehand it would be a successful and highly international exhibition.“ Peter Feckler, Managing Director, Sch?fer Werke GmbH, Neunkirchen: „We clearly notice that the beer markets in the east are improving again. Our customers from Russia, the Ukraine or Kazakhstan confirmed this at the exhibition.“Mark Lotsch, Senior Vice President Sales Beverage Europe, Rudolf Wild GmbH & Co. KG, Eppelheim: „The beverage producers are recovering amazingly quickly. Beverage raw materials are in demand everywhere. We talked to customers from countries like Russia, Belarus, the whole of Eastern Europe, the Middle East and naturally from Germany.“ So no wonder more than half the visitors are convinced that the situation in the industry will continue to firm and 27 % that it will at least remain steady.

85 % of the exhibitors
will be there again at Brau Beviale 2011!

93% der Aussteller bewerten den Gesamterfolg ihrer Beteiligung an der
93 % of the exhibitors rate their overall success at Brau Beviale 2010 positively. 94 % made new business connections and 91 % are hoping for noticeable follow-up business.


„We have strongly focused our exhibits at Brau Beviale on SMEs, the basis of our success story. This concept was a success. We are very satisfied with the number of visitors and the quality of the talks, which in one case or another led to orders.“ Volker Kronseder, Chief Executive Officer, Krones AG, Neutraubling:

The suppliers of beverage raw materials, technologies, marketing products and logistics, a good 40 % of them international, were delighted with the extremely lively interest of highly qualified experts, of whom 89 % are involved in investment decisions in their companies. The exceptionally high quality of the visitors was confirmed by the share of members of business and corporate management, which grew to almost 36 %, and by distinctly more visitors from research, development and design. Almost every second visitor came to N?rnberg to source information about new products and almost 63 % also want to use these in their own companies. Especially important aspects for the visitors are cultivating existing business contacts and making new ones, exchanging views, training, market orientation, and preparing for investment decisions. They are traditionally mainly interested in the largest product segment technology (57 %, multiple answers), followed by raw materials (41 %), almost level-pegging with operating and laboratory equipment, energy management, working materials and packaging materials, services, marketing, catering equipment and beverage logistics.

More information through attractive accompanying events

A visit to hall 7A at Brau Beviale 2010 was a must. Here the largest pavilion sponsored by the Federal Ministry of Economics and Technology in the whole of Germany in the current exhibition year presented 28 young innovative companies. Among the exhibitors:

Karin Loof, Sales Manager, Studio 55 International, Rantrum:„We have used Brau Beviale 2010 – one of our major exhibitions – to brief our customers in the beverage industry on new advertising media. We are looking forward to coming again in 2011.“

More than 20 suppliers and service providers in the „Energy & Water“ theme pavilion, which was organized together with the Competence Pool Weihenstephan of Munich Technical University, provided information on renewable energy, rational energy conversion, cogeneration units, contracting, disinfection, and recovery, analysis and treatment of water.

Ute Foellmer, European Sales Manager, Aquafine GmbH, Elmshorn: „Our business is the disinfection of water using UV rays. The exhibition was more international than we had thought. We welcomed many end customers on our stand, especially from Eastern Europe.“

The „Future Beverage Industry 20XX“ theme pavilion ventured a look into the future of the beverage industry. How can costs be cut? What technologies help to increase production? How can quality management be improved? Around a dozen companies presented visions and creative ideas for the future of the beverage industry in cooperation with the Versuchs- und Lehranstalt f?r Brauerei (Brewery Research and Training Institute) of Berlin. These ranged from new technology and software solutions and innovative sales aids to efficient logistics ideas.

Marco Di Muro, Project Management, Zeno Track GmbH, Vienna: „We are very satisfied with exhibiting in the theme pavilion. The feedback from the visitors was extremely positive. Especially the industry’s big names were impressed by our tracking systems for forklift trucks. We were also able to use the proximity to related companies to initiate cooperations. So Brau Beviale was a complete success.“

47 % of the visitors definitely included a visit to the two theme pavilions in their tour of the exhibition.

955 beers for the European Beer Star Award – Consumers’ Favourites

This popular international beer competition was launched jointly by Private Brauereien Bayern – the Bavarian private breweries association and honorary sponsor of the exhibition – and the German and European federations in 2004. 88 beer experts from 21 nations tasted and judged the beers in advance in the Doemens Brewing Academy on the basis of consumer criteria: What does the head look like? How does the beer feel in the mouth? How does it taste? Are the typical criteria for the kind of beer fulfilled? The beers were judged in 44 categories – from light beer to the new category of “ultra strong beer”. Exhibitors and visitors at Brau Beviale 2010 who appreciate a genuine beer with character also had a substantial say here. They tested the gold medal beers on the first day of the exhibition and selected their Consumers’ Favourites: Gold for Adriaen Brouwer Dark Gold, NV Brouwery Roman, Oudenaarde (B), Silver for Meinel’s Weizenbock, Familienbrauerei Meinel GmbH, Hof (D), and Bronze for St?rtebeker Roggen-Weizen, Stralsunder Brauerei, Stralsund (D).


„Brau Beviale 2010 completely lived up to our expectations. Sustainable management, which is part of our company’s philosophy, is perfectly represented here. Exhibiting at this event particularly enabled us to reach our SME customers and attract attention to our innovations – such as eccentric-support sunshades for the catering trade.“Tobias Jan Wenk, Gesch?ftsf?hrung WEBA-Fahnen GmbH & Co. KG, Baienfurt

The Brau Beviale community impressively proved that they know how to celebrate at the many exhibitor parties and particularly at the “Night of the Winners”. Exhibition stress or business hustle and bustle simply had no chance against the unique European Beer Star winners. Instead, there was time for good talks with partners, colleagues, friends and competitors – in other words, relaxation.

PETpoint at Brau Beviale 2011

The next Brau Beviale takes place in the Exhibition Centre Nuremberg from 9-11 November 2011 – with an important new feature: The two leading exhibitions for the beverage industry, drinktec in Munich and Brau Beviale, are to cooperate in the PET segment. The PETpoint, the PET segment at drinktec, will also be present at Brau Beviale in N?rnberg starting in 2011. The background to the cooperation is the exceptionally fast innovation cycle in this segment. The organization of the pavilion rests in the hands of the drinktec team in Munich. The PETpoint 2011 will be marketed as part of visitor promotion for Brau Beviale. Volker Kronseder, Chairman of the VDMA-Fachverband Nahrungsmittel- und Verpackungsmaschinen (German Food Processing and Packaging Machinery Association), Frankfurt: „The cooperation in the PET segment suits us fine, benefits our industry and naturally both exhibitions too.“

Read the exhibitors’ views on Brau Beviale 2010 too.

* The figures for exhibitors and visitors are checked and certified by the Society for Voluntary Control of Fair and Exhibition Statistics (FKM), Berlin.

About the N?rnbergMesse Group

N?rnbergMesse is one of the 20 largest exhibition companies in the world and among the Top Ten in Europe. The portfolio covers some 120 international exhibitions and congresses and more than 30 sponsored pavilions at the N?rnberg location and worldwide. Every year, some 25,000 exhibitors (international share: 33 %), 805,000 trade visitors (international share: 16 %) and 315,000 consumers participate in the own, partner and guest events of the N?rnbergMesse Group, which is present with subsidiaries in China, North America, Brazil and Italy. The group also has a network of 43 representatives operating in more than 80 countries.

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