Carlsberg forays into high-end segment of Vietnam’s beer market with Tuborg
Carlsberg Vietnam expects to overtake its rivals in the domestic high-end beer segment by officially introducing its premium international brand, Tuborg to Vietnam.
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Chinese consumers demand premium beer products
The Chinese beer market is the world’s largest, yet it is experiencing negative volume growth after growing continuously for the past 24 years, according to China Alcoholic Drinks Association (CADA). Industry insiders say domestic beers have to look for new strategies to stimulate their growth in the next three to five years. (more…)
China. In 2015, Chongqing Brewery (part of Carlsberg Group) incurred losses of 65.6784 million yuan
According to the results of 2015, the sales of Chongqing Brewery Co., LTD have decreased by 5.55% compared to 2014 to 989.5 million litres. (more…)
Carlsberg brings international brand to Viet Nam
Carlsberg Vietnam officially introduced Tuborg, its premium international beer, to Viet Nam on Friday. Tuborg is the number one brand of beer by volume in the Carlsberg Group portfolio, and is sold in more than 70 countries and continues to grow globally, particularly in Asia. (more…)
The domestic market has been divided among five major brewers of China
The Chinese beer market is controlled by five major producers: Snow Beer, Tsingtao, Anheuser-Busch InBev, Yanjing and Carlsberg. Due to the short shelf-life of beer, high transport costs and regional characteristics the brewing companies seek first to consolidate its position in the market of a particular province, to increase the profit at the local level, and then to expand the production. (more…)
China. Carlsberg builds a new brewery in Sichuan Province
Yesterday, a groundbreaking ceremony for the construction of a new brewery Chongqing Brewery Yibin Co., Ltd was held in Gao Jie Industrial Park of Yibin.
Chongqing Brewery Yibin Co., Ltd. is a subsidiary of Chongqing Brewery Co., Ltd. in the southern part of Sichuan Province. Meanwhile Chongqing Brewery Co., Ltd. is the world’s fourth largest brewer of Danish Carlsberg Group members. (more…)
China. What brands are more appreciated in the beer market?
On 24 March, the Xinhua News Agency released an annual report “Food Brand Reputation 2015”. Tsingtao Beer, Snow Beer and Yanjing received the highest index IWOM among beer brands. (more…)
Lehmann to take over the helm at Carlsberg Malaysia
Carlsberg Brewery Malaysia Bhd has appointed Lars Lehmann as managing director effective July 1 to replace Henrik Juel Andersen, who has been appointed to a senior position in Carlsberg A/S. (more…)
Heineken aims to be market leader in Myanmar by 2020
Heineken intends to become the market leader in Myanmar’s beer market by 2020, confident that it can beat local and foreign products in one of the biggest emerging markets in the Asia Pacific region. (more…)
Carlsberg aims to strengthen position in India – CEO
An employee works at a line bottling beer at Carlsberg brewery "Baltika-Pikra" factory in Krasnoyarsk, January 10, 2013. REUTERS/Ilya Naymushin/Files
Danish brewer Carlsberg said on Wednesday it swung to a pretax loss of 1.73 billion Danish crowns ($261.8 million) in 2015 after it booked impairment and restructuring charges of around 10 billion crowns, mainly in the third quarter. (more…)