Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Commencement of Discussions for Operational Integration with Pokka Corporation through Reorganization in the Group
1. Commencement of Discussions with Pokka
The alcoholic beverage, beverage and food industries in Japan experienced a decline in consumer confidence due to delayed economic recovery and deflation, and a decline in the size of markets due to population decrease, the declining birthrate and aging population. Companies within the above industries are confronted with circumstances under which they are required to swiftly develop strategies to expand access to customers, to promote differentiation and enhance competitiveness utilizing their own strengths, and to actively develop their businesses in foreign markets. Within these circumstances, the Company and Pokka executed a capital and business alliance agreement in September 2009, and the Company and Pokka have made efforts to enhance the vending machines business, reduce costs through joint procurement, optimize production systems, develop business jointly in foreign markets, etc., and have achieved certain outcomes, in addition, the mutual relationship of trust between the Company and Pokka was further strengthened through collaboration after the alliance.
However, the Company and Pokka jointly reached a decision that the best measure for the two companies would be to develop their current capital and business alliance together, not independently, and to form an integrated corporate group to accelerate their collaboration, so that they are able to further improve their position within the current severe market climate.
Therefore, as the first step towards formation of a new corporate group, as stated in the “Notice of Acquisition of Shares (Subsidiarisation) of Pokka Corporation,” which was separately published by the Company today, the Company will acquire the additional shares of Pokka in late March of 2011, thereby causing Pokka to become a consolidated subsidiary of the Company.
In addition, in order to form a “corporate group creating value in food,” that has enhanced competitiveness in the domestic and foreign alcoholic beverage, beverage, food and restaurant industries, as stated in the exhibit “Commencement of Discussions for Operational Integration of Sapporo Holdings Limited and Pokka Corporation,” the Company has agreed to commence discussions with Pokka for the operational integration of the two companies through reorganization in groups, today.
The Company and Pokka will begin discussions regarding reorganization of the group’s business and organizational structure, and will consider the management setup and corporate name, etc. of the holding company appropriate for the newly reorganized corporate group, and move forward with discussions aiming to implement the new business structure in April 2012, when the 88th annual shareholders meeting of the Company, to be held in late March of 2012 will be finished.
2. Future Prospective
The Company and Pokka will promptly establish a committee for the operational integration, and will move forward with discussions regarding the operational integration, in addition, the Company will acquire the additional shares of Pokka in late March of 2011, as stated above. The Company and Pokka will consider reorganization of the group’s business and organizational structure, the management setup and corporate name, etc. of the holding company, and will move forward with discussions aiming to implement the new business structure in April 2012. The Company will announce its plan for the implementation of the new business structure at another time once it has been specifically determined.
10 Фев. 2011