Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Russia. Investors eye Carlsberg views on rising costs
The price of malting barley EOBc1 is up by about 50 percent since a futures contract in this commodity was launched in May last year.
Investors want to know whether Carlsberg -- the world's No. 4 brewer -- can offset such cost increases with higher prices.
"One of the big issues will be rising raw material costs and how Carlsberg views it," Nykredit Markets analyst Ricky Rasmussen said. "The price of raw materials has risen a lot and it is hard to transfer such large costs to consumers."
"It will start being a concern if raw material prices do not stabilise soon," Rasmussen said.
Heineken (HEIN.AS), the world's third-largest brewer, said on Wednesday it would almost completely offset an expected low single-digit percentage rise in costs with higher beer prices.
"Investors will be looking for signs of recovery (in Russia), but they will also look at pricing, for a statement like we got from Heineken that they are comfortable that price increases will cover the costs that are coming through," said SP Equity Research analyst Carl Short.
Russia will also be a focus because Carlsberg is the No. 1 brewer in the country, with just under 40 percent of the world's fourth largest beer market.
"Anything negative regarding the recovery of the Russian market will be taken badly," Short added.
Around 80 percent of the Russian beer market is controlled by four brewers -- Carlsberg's Baltika, Anheuser-Busch InBev (ABI.BR), Heineken and Turkish brewer Anadolu Efes (AEFES.IS).
"I expect Carlsberg to say they see market growth this year (in Russia) and that the initiatives due to be introduced by the government will not be too onerous for the brewers," Short said.
Carlsberg is expected to report a 17 percent drop in fourth-quarter operating profit to 1.36 billion Danish crowns ($246.8 million), partly due to the absence of one-off items that boosted the year-ago comparison figures and partly due to higher costs, a Reuters poll of analysts showed. [ID:nLDE71E248]
Heineken's earnings on Wednesday beat full-year forecasts as cost cuts in Europe and savings from a large Mexican acquisition more than offset lower beer sales.
17 Фев. 2011