Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Carlsberg finds buyer for chunk of historic brewery
Carlsberg and the Realdania foundation have struck a deal on the historic Carlsberg brewery in Copenhagen, reports financial daily B?rsen.
The last pilsner was brewed and bottled in the brewery’s taproom in late 2008 when Carlsberg moved production to Fredericia. But plans to redevelop the brewery into artsy, mixed-purpose neighbourhood were put on hold for several years by the financial crisis and plummeting property values.
It now appears that the project is back on track as Carlsberg has secured the first big investor:Realdania – the capital-rich investment group behind dozens of architectural and preservation projects, such as Copenhagen’s Fortifications and Denmark’s Aquarium -- has purchased 25 percent of the Carlsberg grounds for an undisclosed sum.
A precondition of the deal is that other buyers must be found for an additional 50 percent.
Some real estate experts are betting that the commitment from Realdania will sweeten prospects for other investors – but they will still need deep pockets, like Realdania’s.
The Carlsberg development project ”requires a broad breast, since the project is capital intensive. We’re talking about a long-range, equity-driven project,” said Peter Winther, CEO of investment property consultancy Sadolin & Alb?k.
The 160-year-old brewery spans more than 330,000 square metres or 33 hectars of land, with historic buildings, parks and an abundance of atmosphere in a prime area of Copenhagen.
The Carlsberg brewery development project will incorporate housing and commercial spaces, as well as cultural attractions. The plan allows for the building of new residences, but the brewery’s historic buildings and unique identity must be preserved.
On January 1, 2011, the brewery grounds even got their own postcode – 1799 – the last available number in Copenhagen’s up-and-coming Vesterbro district.
16 Мар. 2011