Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Ukraine. “Lvivske Zhyve” (Live) is now poured into PET bottles
At present the segment of live beer in the Ukrainian market is developing actively. Release of "Zhyve" (Live) in polyethylene bottles is caused not only by the brand's popularity but also by the consumers' preferences. The Ukrainian beer fans have long appreciated the advantages of a PET bottle because of its practical characteristics — impact resistance, high volume, convenience of transportation and light weight.
"Lvivske Zhyve" (Live) appeared on the Ukrainian market in summer 2010 and has gained recognition of the fans of unpasteurized live beer for a short period of time. According to AC Nielsen, from July to December 2010 the new type reached 0.55% share of the beer market. "Lvivske Zhyve" (Live) is distinguished from other beers by special production technology which allows keeping primary taste and aroma of the live beer. Peculiarity of this beer type is the absence of pasteurization and as a consequence the short shelf life — 30 days at standard temperature.
The new type is a result of the long-term work of technologists and brewers of the company — "live" beer has a relatively long shelf life which was achieved by a combination of the Lviv brewers' ancient traditions and the use of modern production technologies.
17 Мар. 2011