Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Carlsberg CEO downplays threat of Russian PET beer bottle ban
Russian deputy Viktor Zvagelsky introduced a bill earlier in the year that now includes a proposal to ban sales of PET beer bottles by January 1, 2013.
Ban not likely, says CEO
But Joergen Buhl Rasmussen, CEO at Carlsberg, which has a major presence in the Russian beer market, does not expect the proposal to make its way into law.
“We don’t think this is very likely to happen – banning PET for beer,” said the CEO during a conference call on Carlsberg’s first quarter results.
And even if it is implemented Rasmussen does not think a ban would have a major impact on Carlsberg – for whom PET packed beer only accounts for a small percentage of Russian profits. He even suggested that there could be a positive impact for Carlsberg.
“Consumers would start drinking from a different packaging type – cans or glass bottles – which would be positive in terms of premiumisation.”
Other beer measures
The proposal to ban PET beer bottles came in as an amendment to a bill introduced earlier in the year that includes other anti-alcohol measures that would impact the Russian beer market. These include restrictions on high strength beer and night time drinking.
But a company spokesperson told BeverageDaily.com that the Russian team at Carlsberg is comfortable with the situation as it stands.
The spokesperson added that an update is expected next week as the bill makes its way through the Russian parliament.
While Carlsberg remains skeptical about the chances of the PET beer bottle ban making it into the final legislation, others think there is a strong possibility it could be implemented.
Nick Waite, head of market research at Pira, which has just published a study on PET in the beer market, said: “There is a good chance that the law will be passed.”
First quarter results
The Russian beer market has already been hit by a 200 per cent excise duty hike that came into force at the beginning of 2010. It led to significant destocking in the first quarter of last year that gave the Carlsberg 2011 Q1 figures, published this week, a significant comparative boost.
The company said like-for-like Eastern European sales, which include the Russian numbers, were up 28 per cent.
The distorting effect of the 2010 Russian comparison also gave a big boost to total Q1 sales which were up 14 per cent to DKK 12.5bn while operating profit grew 38 per cent to DKK 1bn.
12 мая. 2011