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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Ukraine. Poroshenko could sell brewery to Oasis CIS, a Russian-owned firm

Oasis CIS, a company owned by two Russian businessmen, plans to acquire Radomyshl beer factory from Ukrainian businessman Petro Poroshenko, according to a report by Thomson Financial Mergers & Acquisitions.
The Kyiv Post was not able to confirm a sale had taken place. But the acquisition price was estimated by analysts to be below $40 million and could be part of a bigger regional expansion plan on the part of Oasis.
Oasis is owned by Yevgeny Kashler and Alexander Lifshits. The Radomyshl brewery is based in Zhytomyr Oblast.
Anton Usov, a spokesperson for the European Bank for Reconstruction and Development in Ukraine, said his bank is mulling the possibility of investing into Oasis. But he was not aware of any acquisition targets in Ukraine that Oasis could have closed.
Kashler and Lifshits are the founders of Russia’s Ivan Taranov Breweries, which was sold to Dutch beer giant Heineken in 2005 for $560 million.
Beer has become increasingly popular in recent years among Ukrainians, even challenging the supremacy of the traditional tipple – vodka. Ukraine’s beer market is estimated approximately at $3 billion annually by Journal.Beer, a Kharkiv-based industry magazine.
With the exception of Obolon, the market is dominated by giant multinational breweries – Sun InBev, Carlsberg Group and SABMiller. Combined, these four market players control over 95 percent of the market.
Poroshenko owns a diversified portfolio of assets and serves as supervisory board chairman of Ukraine’s central bank.

27 мая. 2011



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