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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Baltika Breweries announced an Extraordinary General Shareholders’ Meeting, which will take place on 01 September 2011.

The meeting will be conducted by absentee ballot. The agenda of the General Shareholders’ Meeting includes approval of the conversion of preference shares to ordinary shares.

The company’s issued share capital consists of 151,714,594 ordinary shares and 12,326,570 A-type preference shares. The nominal value of each ordinary and preference share is RUB 1. The company’s issued share capital totals RUB 164,041,164.

Shares will be converted at the ratio of 1:1, namely: one A-type preference share will be exchanged for one ordinary share. The impact of the conversion for shareholders will be the following:

A-type preference shareholders will receive ordinary shares and will consequently keep their ownership in Baltika Breweries unchanged.
A-type preference shareholders will receive ordinary shares and will consequently have the right to vote at the company’s shareholders’ meetings on all issues.
There will be no changes for shareholders of ordinary shares.
By merging the two share classes, Baltika optimizes a structure of the share capital that is complicated and requires definite administrative costs. The current structure is unclear to shareholders, both in terms of voting rights, and rights to dividends.

Historically preference shares have been used by companies during privatization to guarantee a certain small dividend for shareholders. As Baltika is in a strong financial position and is an adequately capitalized company, the Board of Directors believes that the preference share class is an unnecessary structure.

The merger of the two share classes into one is anticipated to have a positive impact on the trading liquidity of Baltika shares.

In recent years, the Board of Directors has recommended paying identical dividends to preference and ordinary shares. The Board will consider the implementation of a differentiated dividend for ordinary versus preference shares in accordance with the company charter if the conversion is not successfully approved by the EGM. The minimum amount of dividends on preference shares is set in the company’s charter, and cannot be below the annual Sberbank interest rate on deposits +10%, calculated for the nominal value of a share (RUB 1).

On 14 July 2011 market share price per one ordinary share amounted 1297.80 rubles and per one preference share — 1203.30 rubles*. Over the last few years, Baltika has traded registered and unregistered shares (both ordinary and preference). In Russia, the company’s shares are sold on two trading platforms: the RTS Exchange (since 2001) and the MICEX Stock Exchange (since 2003). Currently, the company’s shares are listed in the ‘Listed Securities Not Included in Quotation Lists’ section of the catalogue.

* MICEX data

19 Июл. 2011



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