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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Asahi To Unload Stake In China’s Hangzhou Beer To Local Brewer

Asahi Group Holdings Ltd. (2502) said Tuesday that it will sell its entire 55% interest in China's Hangzhou Xihu Beer Asahi Co., or Hangzhou Beer, due to a disagreement with its local joint venture partner.

The Japanese brewer will hand over the shares, which are held by a Hong Kong subsidiary, to joint venture partner China Resources Snow Breweries (China) Investment Ltd. It will also sell its stake in Hangzhou Beer's production subsidiary, Zhejiang Xihu Beer Asahi Co., to the Beijing-based brewer.

The total value of the sale is 300 million yuan, or roughly 3.7 billion yen. The transfer of shares is expected to be completed by the end of September.

Asahi invested in Hangzhou Beer in 1994 to bolster its Chinese operations. China Resources Snow Breweries took a 45% interest in the firm last November by buying stock through a public bidding process.

Talks were then held toward creating a three-way partnership between Asahi, China Resources Snow Breweries and Tsingtao Brewery Co. -- a rival of China Resources Snow Breweries that is 20%-owned by Asahi. However, these negotiations apparently fell through.

In a statement, Asahi said it is selling off the Hangzhou Beer shares because "continuing the current management amid an unstable shareholder situation would lead to a decline in corporate value."

In addition to its stake in Tsingtao Brewery, Asahi has four beer-making facilities in the Chinese cities of Beijing, Yantai, Shenzhen and Hangzhou. By withdrawing from management of Hangzhou Beer, Asahi will lose sales volume equivalent to slightly more than 10% of the total for its four Chinese facilities.

3 Авг. 2011



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