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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Asahi To Unload Stake In China’s Hangzhou Beer To Local Brewer

Asahi Group Holdings Ltd. (2502) said Tuesday that it will sell its entire 55% interest in China's Hangzhou Xihu Beer Asahi Co., or Hangzhou Beer, due to a disagreement with its local joint venture partner.

The Japanese brewer will hand over the shares, which are held by a Hong Kong subsidiary, to joint venture partner China Resources Snow Breweries (China) Investment Ltd. It will also sell its stake in Hangzhou Beer's production subsidiary, Zhejiang Xihu Beer Asahi Co., to the Beijing-based brewer.

The total value of the sale is 300 million yuan, or roughly 3.7 billion yen. The transfer of shares is expected to be completed by the end of September.

Asahi invested in Hangzhou Beer in 1994 to bolster its Chinese operations. China Resources Snow Breweries took a 45% interest in the firm last November by buying stock through a public bidding process.

Talks were then held toward creating a three-way partnership between Asahi, China Resources Snow Breweries and Tsingtao Brewery Co. -- a rival of China Resources Snow Breweries that is 20%-owned by Asahi. However, these negotiations apparently fell through.

In a statement, Asahi said it is selling off the Hangzhou Beer shares because "continuing the current management amid an unstable shareholder situation would lead to a decline in corporate value."

In addition to its stake in Tsingtao Brewery, Asahi has four beer-making facilities in the Chinese cities of Beijing, Yantai, Shenzhen and Hangzhou. By withdrawing from management of Hangzhou Beer, Asahi will lose sales volume equivalent to slightly more than 10% of the total for its four Chinese facilities.

3 Авг. 2011



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