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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Ukraine. “Slavutich”, Carlsberg Group Plans to Build a Logistic Terminal in the Southern Region

To date "Slavutich", Carlsberg Group is considering proposals for the location of the site to build a terminal in the southern region of Ukraine. The reason for expanding warehouses is the growth of the company's sales and the need to supply products to the territory of Moldova.

At present the company owns three factories in Kyiv, Lviv and Zaporizhzhya. Immediate deliveries from their warehouses cover the territory of Ukraine completely. In addition, the company cooperates with 15 distributors in the southern region of the country successfully. However, there was a need to expand logistic infrastructure because of increasing sales in this region as well as in connection with the acquisition of the company Carlsberg in Moldova.

It is assumed that the complex will become the point of redistribution of goods between the southern region of Ukraine and Moldova and will be provided with the necessary auxiliary services and equipped with a sufficient amount of handling equipment. Project of the complex involves a high level of energy efficiency and will provide enhanced environmental safety of storing beer and beverages manufactured by the company.

"Slavutich", Carlsberg Group also considers the site of the logistic terminal as a base for a new brewery which can be built in the coming years in case of positive market dynamics and increase of the company's share.

In connection with the construction project the company evaluates offers on the location of the object the exclusive advisor of searching which is the company Colliers — the world leader in providing real estate services.

Peter Chernyshov, Chief Executive at "Slavutich", Carlsberg Group: "We have already approved the decision to implement the investment project on the construction of a logistic terminal in the southern region. Our products require special temperature storage as they are produced from natural ingredients. Due to the fact that our sales are growing steadily and the warehouse capacity of the breweries is not sufficient to cover the southern region and Moldova it was decided to create a separate terminal in the south. We are considering proposals for the location of the object so far because it is important for us to build it in such a way as to cover the territory of Moldova promptly and to the sufficient extent as well. We will calculate the capacity of the terminal depending on the location and our needs. The project is in progress so far and it is early to discuss the amount of investments. Perhaps we will build a new brewery on the basis of this terminal in the future."

5 Сен. 2011

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