Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Isaac Sheps to become CEO of Baltika Breweries and SVP of Eastern European region
Sheps will also be responsible for Carlsberg's operations across Eastern Europe. Sheps will start on 1 December and will replace Anton Artemiev, the current CEO of Baltika and SVP Eastern Europe, who continues as a member of the Baltika Supervisory Board.
Commenting on this announcement, Jorgen Buhl Rasmussen, CEO Carlsberg Group, said: "Anton Artemiev and his management team have developed Baltika into a clear market leader within the industry and, despite challenging market conditions, Baltika is in a good position to profit from the exciting growth opportunities that Russia has to offer.
Isaac Sheeps has a great track record at Carlsberg, both in South East Europe and the UK, and I am confident that his strong leadership skills; operational focus; and his diverse, international experience will serve us well at Baltika and across the Eastern European region."
Sheps joined Carlsberg UK in October 2008 and has been successful in turning the UK business around to a point where it is has tripled its profits while growing market share from 13% to more than 15%, at a time when the UK beer market has been in decline. In 2010, the Carlsberg brand family became the largest off-trade beer brand in the UK. During his previous three years as CEO of Carlsberg in South East Europe, the business managed to premiumise mainstream brands, grow volumes by over 40%, increase average net sales/HL by over 30%, resulting in a five-fold increase in earnings.
Isaac Sheps added: "This is an exciting prospect and I look forward to ensuring that Baltika continues to deliver a very positive contribution to the Carlsberg Group."
An announcement regarding the appointment of a new CEO for Carlsberg UK will be made as soon as possible. Jesper Friis, Senior Vice President, Western Europe, will act as the interim CEO.
31 Окт. 2011