The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Isaac Sheps to become CEO of Baltika Breweries and SVP of Eastern European region
Sheps will also be responsible for Carlsberg's operations across Eastern Europe. Sheps will start on 1 December and will replace Anton Artemiev, the current CEO of Baltika and SVP Eastern Europe, who continues as a member of the Baltika Supervisory Board.
Commenting on this announcement, Jorgen Buhl Rasmussen, CEO Carlsberg Group, said: "Anton Artemiev and his management team have developed Baltika into a clear market leader within the industry and, despite challenging market conditions, Baltika is in a good position to profit from the exciting growth opportunities that Russia has to offer.
Isaac Sheeps has a great track record at Carlsberg, both in South East Europe and the UK, and I am confident that his strong leadership skills; operational focus; and his diverse, international experience will serve us well at Baltika and across the Eastern European region."
Sheps joined Carlsberg UK in October 2008 and has been successful in turning the UK business around to a point where it is has tripled its profits while growing market share from 13% to more than 15%, at a time when the UK beer market has been in decline. In 2010, the Carlsberg brand family became the largest off-trade beer brand in the UK. During his previous three years as CEO of Carlsberg in South East Europe, the business managed to premiumise mainstream brands, grow volumes by over 40%, increase average net sales/HL by over 30%, resulting in a five-fold increase in earnings.
Isaac Sheps added: "This is an exciting prospect and I look forward to ensuring that Baltika continues to deliver a very positive contribution to the Carlsberg Group."
An announcement regarding the appointment of a new CEO for Carlsberg UK will be made as soon as possible. Jesper Friis, Senior Vice President, Western Europe, will act as the interim CEO.
31 Окт. 2011