The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
Carlsberg Ukraine has become an importer of the German Pilsner Warsteiner
The new international agreement will give Carlsberg Ukraine a chance to strengthen its positions in premium segment which is already presented by such trademarks as Carlsberg, Tuborg, Zatecky Gus, Corona Extra, Negra Modelo, Guinness, Kilkenny, Harp.
Imported beer will be brewed at Warsteiner Brauerei brewery in Warstein (Germany), supplied to Ukraine in tank containers on special beer tanker, which belongs to producer. On-site beer will be bottled at Carlsberg Ukraine Kyiv and Lviv Breweries under control of master of brewer from Warsteiner Group.
Warsteiner beer is a classical pilsner of golden yellow colour and it is recognized as the most popular German beer in Europe. Warsteiner beer is brewed by low fermentation method with adding highly valued local hop.
Premium Verum brand is known for its delicate, rich and refreshing flavour with a light taste of bitterness, the alcohol content is no less than 4.8% and its density is 11.6%. In Ukraine sort will be presented in a bottles 0.33l, cans 0.5l and kegs.
Premium Fresh brand is alcohol free. Its distinctive feature is amazingly fresh flavored aroma, rich light amber color and hop bitterness so typical for Warsteiner beer. This beer brand is named Fresh due to its unusually fresh taste. At Ukrainian beer market Warsteiner Premium Fresh will be sold in bottles 0.33l.
Peter Chernyshov, Chief Executive at Carlsberg Ukraine: "Ukraine is the second largest beer market in Eastern Europe and for Warsteiner Group it is important to have here a partner with a good distribution network and market positions. Beer will be brewed only at domestic brewery of the company in Germany in Warstein (North Rhine-Westphalia). We plan to work together on marketing and trademark promotion."
It should be noted that according to data of the retail audit AC Nielsen for 9 months of 2011 an imported beer segment in Ukraine has grown up to 53 % by volume and up to 56 % by value in comparison to 2010.
26 Ноя. 2011