Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Ukraine. Carlsberg beer will appear in «football uniform»
Bright visualisation of packing was developed just for the European football championship UEFA EURO 2012. In stylistics of grassy covering of a football ground where the paint, designating a marking of a platform, logo of ТМ Carlsberg traces on bottles of 0,3 l. and 0,5 l. volume, and also 0,5 l cans. The given decision will visually show consumers the connection of the Europeanмtournament and the international brand.
Beer in «football uniform» will appear on sale already in the beginning of December. It is planned that beer will be bottled in new packing at Carlsberg Ukraine factory in Kiev.
Alla Sidorenko, leading brand-manager of ТМ Carlsberg at Carlsberg Ukraine: «Such decoration will be applied for the first time in all the history of Carlsberg and EURO partnership.Through new design of packing we wanted to impart the basic message: ТМ Carlsberg is the most football beer all over the world».
Let us remind that Carlsberg became official beer of EURO-championships for the first time in 1988. The European championship on football EURO 2012™ will become the seventh tournament, which will be held under Carlsberg's support, and for the first time it, will take place in Poland and Ukraine.
5 Дек. 2011