Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Carlsberg acquires Hue Brewery Company
Hue Brewery has now become a 100% foreign-invested company under Carlsberg's possession. The deal includes two breweries and the Huda Hue brand name.
The provincial government decided to sell its stake because it did not have the money to invest in boosting production and increasing the company's market share.
Thua Thien-Hue People's Committee chairman Nguyen Van Cao said Carlsberg has committed to increase the company's capacity to 350 million liters a year by 2015.
Hue Brewery was established in 1990 and became a joint venture with Carlsberg Group with the two sides' stakes valued at $9m each.
Hue Brewery general director Nguyen Mau Chi said the company has aimed to increase its market share to 15% from 8% by 2015.
Chi said to achieve the goal the brewery needs an additional investment of VND2.5tn ($119m).
"The deal will help Hue Brewery continue its sustainable development while stimulating other provincial economic sectors, since it is the province's leading company," chi added.
7 Дек. 2011