Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Ukraine. Obolon starts exporting beer to China
Beer supplies to China are carried by sea - from Kyiv via Odessa and the Indian Ocean. Obolon-brand products will be sold in the Wal-Mart retail chain of stores, in hotels and restaurants of the largest cities in China. The average price of a 0.5-liter Obolon beer bottle in a store will start from CNY 20 ($3.14).
According to research companies, China consumes more than a quarter of beer produced in the world. However, the consumption rate lags well behind Czech Republic, Germany and Belgium. Last year the average citizen of China consumed 35 liters of beer, the Ukrainian - 58L. and the German - 107L. Beer market in China is in the active stage of formation, which is a favorable condition for the further establishment of Obolon Corporation export program .
Sergiy Kravets, the director for foreign economic affairs at Obolon Corporation:
"The Chinese beer market annually grows by over 10% due to economic growth and the increase in living standards. Now foreign companies are free to enter the market of this country. The first negotiations on the future cooperation with the eastern partners were held at the SIALChina2010 international exhibition in Shanghai. They are resulted in conducting a contract to supply our beer"
7 Дек. 2011