Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
CR Snow, AB-InBev Lead Beer Price Hikes in China Market
CR Snow has raised the price of a 500ml bottle beer from RMB 3 ($0.47) to as much as RMB 3.5 per bottle in Changchun, the capital of northeastern Jilin province, the China Business News reported, citing people from the brewer’s local sales office.
Changchun’s local brand Ginsber Beer Co. Ltd. has also upped prices by 10-14% for a 500ml bottle, according to the report.
AB-InBev, which dominates the East China beer market, raised prices by around 10% for every box of its 330ml bottled beer in Shanghai in late November.
None of the companies have directly commented on the recent price hikes.
The recent beer price hikes are a precursor to wider price increases that industry analysts believe will take place in January, when brewers traditionally raise their prices in the domestic market.
“Normally brewers raise prices once a year and most of them choose to do so during off-seasons, not just to test consumers’ acceptance but also pave the way for strategic pricing when the peak seasons come,” said Li Baojun, president of private data and consulting services firm Societ, Insights & Decision.
Li said beer makers in China are being squeezed by rising production and marketing costs and decreasing profit margins, a problem that has persisted for 5 years.
“Brewers have to spend more on marketing and human resources, but given the cutthroat competition and shrinking profitability, I don’t think they are able to hang on there without raising product prices,” Li said in June in response to industry rumors that beer producers were mulling price increases in the second half of the year.
Analysts believe the new round of increases won’t affect sales at CR Snow, Ginsber and AB-InBev, as the hikes were introduced in areas where they enjoy a strong advantage in the local market.
CR Snow has a market share of 49% and 46% in Jilin and Heilongjiang provinces, respectively.
In January CR Snow, China’s largest brewer by production volume, raised prices by more than 10% in several provinces. Its biggest domestic competitor, Tsingtao Brewery Co. Ltd. (600600.SH), followed suit, raising the prices of some products by an average of 10%.
Three months later, in April, China’s price-setting agency, the National Development and Reform Commission (NDRC), stepped in to halt the wave of price hikes amid rising inflation concerns.
The NDRC asked China’s 4 biggest brewers -- CR Snow, Tsingtao, AB-InBev and Beijing Yanjing Brewery Co. Ltd. (000729.SZ) -- to stabilize prices at a time of soaring inflation.
China’s inflation started to ease 3 months ago after hitting a 3-year high of 6.5% in July. November’s consumer price index (CPI) rose 4.2% year-on-year, down from 5.5% in October mainly due to falling food prices, the National Bureau of Statistics said.
But inflation remains a problem, and the government will struggle to meet its full-year growth control target of 4%. The CPI growth was 5.5% in the first 11 months.
16 Дек. 2011