The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Carlsberg Looking for Acquisitions in Asia as Europe Stagnates
“We look very actively across Asia,” Chief Executive Officer Joergen Buhl Rasmussen said in an interview in Beijing yesterday. In Europe, “we are assuming a cautious environment, very little growth, probably slight decline,” he said. Beer is “not completely recession proof.”
The beermaker is aiming to boost investment in China both organically and through acquisitions, the CEO said, without disclosing possible targets. The Danish company last year increased its ownership of its Indian unit, and expanded its partnership with Chongqing Brewery Co. in western China.
Brewers are looking to emerging economies to drive sales growth as markets in western Europe and the U.S. stagnate, restrained by already-high levels of alcohol consumption, growing competition and tough economic conditions.
Anheuser-Busch InBev NV, Tsingtao Brewery Co. and China Resources Snow Brewery Co., a joint venture with SABMiller Plc, may bid for assets of China’s Kingway Brewery Holdings, the Wall Street Journal said last week, citing people familiar with the matter. Rasmussen declined to comment on the report.
China’s beer market will grow 6 percent to 7 percent annually over the next two to three years, said Rasmussen, who’s in Beijing to attend the European Union-China summit starting today. Retail beer sales in China, the world’s most populous nation, may have risen to 360 billion yuan ($57 billion) in 2011, according to researcher Euromonitor International.
China Resources Enterprise Ltd., the maker of Snow beer with SABMiller, has a 22 percent share of China’s beer market; Tsingtao Brewery, part-owned by Asahi Group Holdings Ltd., has 14 percent; and Anheuser-Busch InBev has 12 percent, according to London-based Euromonitor.
Carlsberg, the largest shareholder in Chongqing Brewery with about a 30 percent stake, sells Kronenbourg 1664 and Wusu among other beers in China.
Carlsberg reduced its annual forecast in August after bad weather and sluggish sales in Russia, along with headwinds from high prices of commodities including malting barley, weighed on profitability. It got almost half its operating profit from eastern Europe in its last fiscal year.
The volume of beer sold in eastern Europe slid 9 percent in the three months ended Sept. 30, the brewer said in November, compared with an 11 percent increase in Asia.
--Michael Wei and Clementine Fletcher, with assistance from Stephen Engle and Christine Hah in Beijing. Editors: Paul Jarvis, Stephanie Wong
14 Фев. 2012