Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Carlsberg Ukraine to start bottling alcohol-free beer for Euro 2012 fans in May
"Under the UEFA rules, alcoholic drink sales at stadiums during matches are banned, so we're launching production of Carlsberg alcohol-free beer," reads the release, citing Vice President for Marketing at Carlsberg Ukraine, Yaroslav Koval.
The press service said that expected sales of Carlsberg alcohol-free beer during the tournament will reach 15,000 decaliters. The alcohol-free beer will be bottled at Kyiv brewery.
The company said that Carlsberg alcohol-free beer would not be sold in retail chains.
The press service said that Carlsberg as an official sponsor of Euro 2012 is the only company, that has the right to sell beer and kvas at Ukrainian stadiums during matches.
As reported, Carlsberg Group, the largest beer producer in Northern and Eastern Europe and the fourth beer producer in the world, owns Carlsberg Ukraine.
Carlsberg in Ukraine unites the Slavutich brewery in Zaporizhia, Kyiv Slavutich brewery and Lvivska Pyvovarnia (Lviv Brewery).
The company said that in 2011 Carlsberg Ukraine was second on the Ukrainian beer market. According to ACNielsen, the company's market share in volumes came to 28.8%.
7 Мар. 2012