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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Carlsberg Ukraine to start bottling alcohol-free beer for Euro 2012 fans in May

Carlsberg Ukraine, the largest beer and beverage producer in Ukraine, in May will start bottling Carlsberg alcohol-free beer to sell it at stadiums during the hosting of the Euro 2012 European football championship, the company's press service has reported.

"Under the UEFA rules, alcoholic drink sales at stadiums during matches are banned, so we're launching production of Carlsberg alcohol-free beer," reads the release, citing Vice President for Marketing at Carlsberg Ukraine, Yaroslav Koval.

The press service said that expected sales of Carlsberg alcohol-free beer during the tournament will reach 15,000 decaliters. The alcohol-free beer will be bottled at Kyiv brewery.

The company said that Carlsberg alcohol-free beer would not be sold in retail chains.

The press service said that Carlsberg as an official sponsor of Euro 2012 is the only company, that has the right to sell beer and kvas at Ukrainian stadiums during matches.

As reported, Carlsberg Group, the largest beer producer in Northern and Eastern Europe and the fourth beer producer in the world, owns Carlsberg Ukraine.

Carlsberg in Ukraine unites the Slavutich brewery in Zaporizhia, Kyiv Slavutich brewery and Lvivska Pyvovarnia (Lviv Brewery).

The company said that in 2011 Carlsberg Ukraine was second on the Ukrainian beer market. According to ACNielsen, the company's market share in volumes came to 28.8%.

7 Мар. 2012

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