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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Carlsberg Ukraine to start bottling alcohol-free beer for Euro 2012 fans in May

Carlsberg Ukraine, the largest beer and beverage producer in Ukraine, in May will start bottling Carlsberg alcohol-free beer to sell it at stadiums during the hosting of the Euro 2012 European football championship, the company's press service has reported.

"Under the UEFA rules, alcoholic drink sales at stadiums during matches are banned, so we're launching production of Carlsberg alcohol-free beer," reads the release, citing Vice President for Marketing at Carlsberg Ukraine, Yaroslav Koval.

The press service said that expected sales of Carlsberg alcohol-free beer during the tournament will reach 15,000 decaliters. The alcohol-free beer will be bottled at Kyiv brewery.

The company said that Carlsberg alcohol-free beer would not be sold in retail chains.

The press service said that Carlsberg as an official sponsor of Euro 2012 is the only company, that has the right to sell beer and kvas at Ukrainian stadiums during matches.

As reported, Carlsberg Group, the largest beer producer in Northern and Eastern Europe and the fourth beer producer in the world, owns Carlsberg Ukraine.

Carlsberg in Ukraine unites the Slavutich brewery in Zaporizhia, Kyiv Slavutich brewery and Lvivska Pyvovarnia (Lviv Brewery).

The company said that in 2011 Carlsberg Ukraine was second on the Ukrainian beer market. According to ACNielsen, the company's market share in volumes came to 28.8%.

7 Мар. 2012



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