The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Baltika No. 7 Export: the only russian beer available at the famous JD Wetherspoon pub chain in Britain
Baltika Breweries, the Russian arm of global brewing giant, Carlsberg, is taking advantage of the growth in popularity of world beers and No. 7 will be one of the few genuine imported Russian lagers available in the UK. No. 7 bolsters Carlsberg UK's other world lager beers including San Miguel, Tuborg and Staropramen.
Isaaс Sheps, CEO of Baltika Breweries, Senior Vice President of Eastern European region, Carlsberg Group: "The World Beers segment in the UK is currently enjoying 14% growth against a declining market of -1%. Getting our beer on the bar of the legendary J D Wetherspoon chain gives us a great opportunity to introduce our Baltika brand to beer lovers across the country, which can only mean good things for Baltika’s British sales".
Baltika Breweries’ products are currently available in all major cities of UK. The average consumers are locals aged 25 to 35, who drink imported beer and thirst for new tastes. Baltika No. 7 is currently the only beer on the British market produced and supplied by Baltika Brewery in St. Petersburg. UK sales and promotion of this famous Russian beer are handled by Carlsberg UK.
16 Мар. 2012