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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Baltika No. 7 Export: the only russian beer available at the famous JD Wetherspoon pub chain in Britain

Baltika No. 7, the flagship beer of Russia's number one brewery, has been added to the beer list of all 846 pubs and restaurants in the legendary British J D Wetherspoon chain, including the famous Lloyds No. 1 bars. Baltika No. 7 took part in the World Number Ones programme, which was aimed at introducing the people of Albion to beer brands from every corner of the world.

Baltika Breweries, the Russian arm of global brewing giant, Carlsberg, is taking advantage of the growth in popularity of world beers and No. 7 will be one of the few genuine imported Russian lagers available in the UK. No. 7 bolsters Carlsberg UK's other world lager beers including San Miguel, Tuborg and Staropramen.

Isaaс Sheps, CEO of Baltika Breweries, Senior Vice President of Eastern European region, Carlsberg Group: "The World Beers segment in the UK is currently enjoying 14% growth against a declining market of -1%. Getting our beer on the bar of the legendary J D Wetherspoon chain gives us a great opportunity to introduce our Baltika brand to beer lovers across the country, which can only mean good things for Baltika’s British sales".

Baltika Breweries’ products are currently available in all major cities of UK. The average consumers are locals aged 25 to 35, who drink imported beer and thirst for new tastes. Baltika No. 7 is currently the only beer on the British market produced and supplied by Baltika Brewery in St. Petersburg. UK sales and promotion of this famous Russian beer are handled by Carlsberg UK.

16 Мар. 2012



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