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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Carlsberg could raise stake in Hanoi Beer to 30%

-- Carlsberg could raise its stake to Hanoi Beer Alcohol & Beverage Joint Stock Corp. to 30%

-- State-controlled Habeco says Danish brewer to acquire 13% stake

-- Carlsberg to pay 50,015 dong per share

(Adds context in the second paragraph and comments from a Habeco official in the third and fourth paragraphs.)

HANOI--Government-controlled Hanoi Beer Alcohol & Beverage Joint Stock Corp. plans to sell a 13% stake in itself to Carlsberg A/S CABGY +1.11% , an official from the Vietnamese brewer said Friday, which would raise the Danish company's stake in Habeco to 30%.

The planned deal comes a year after Carlsberg bought a controlling stake in a small Vietnamese brewery, and European brewers are increasingly turning to Asia for growth following sluggish growth in their home markets.

Vietnam's Ministry of Industry and Trade "disclosed its decision after Deputy Prime Minister Vu Van Ninh agreed that Carlsberg will be allowed to raise its stake to a maximum of 30% in Habeco," said the official, who declined to be named because he wasn't authorized to talk to the media.

The official said the ministry has an 82% stake in Habeco, and cited Mr. Ninh as saying that Habeco will sell shares at 50,015 dong ($2.50) each to the Danish brewer. He didn't provide a timetable or specify the value of the deal.

Carlsberg wasn't immediately available for comment.

Vietnam's regulations bar foreign companies from holding more than 49% in a domestically listed company, but there are no rules governing foreign ownership in unlisted companies.

Carlsberg already holds a 17% stake in Habeco, which is the country's second-largest producer of beer after Saigon Beer Alcohol & Beverage Joint Stock Corp., or Sabeco.

The Vietnamese government's move to sell shares in Habeco to Carlsberg followed Danish Prime Minister Helle Thorning-Schmidt's visit to Hanoi Wednesday and Thursday, during which the two governments pledged to boost cooperation and trade ties.

The Vietnamese government is pushing for the Hanoi-based brewer to expand its strategic partnership with Carlsberg, the world's fourth-largest brewer, local news provider Gafin.vn reported Friday.

Carlsberg first acquired Habeco shares at VND50,015 each in March 2008, when it bought into the Vietnamese firm's initial public offering, the report said.

Last year, Carlsberg bought a 50% stake in unlisted Hue Brewery Co. to take full control of the company, which has an 8% share of the domestic beer market.

Earlier this year, Dutch brewer Heineken NV (HEIA.AE) acquired a controlling stake in Asia Pacific Breweries Ltd. (A46.SG), and is set to take full control of the brewer in November.

12 Ноя. 2012

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