Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Carlsberg’s input costs could drag next year — analyst
The Danish brewer announced yesterday (7 November) that its nine-month net profits and sales had edged up, helped by an increasing market share in Russia.
Analysts Nomura said Carlsberg's growth in market share was evidence its efforts in Russia are “starting to pay off”. It said that part of this gain is down to Holsten sales, with the “remainder owing to stronger execution including roll-out of value management tools, product launches and revitalisation of existing brands”.
It also flagged a more “normalised” regulatory environment in Russia. “With respect to beer taxes, duty rises for both beer and vodka through 2014 have been announced and provide some certainty,” Nomura said. It added that as the gap between the price per unit of vodka and beer is likely to close over the medium term, this could be a “positive catalyst” to beer market growth.
However, the analysts warned that input costs going forward could offer a negative for the brewer. “We believe that the company is well hedged on input costs for North West Europe and Asia, however there is still some uncertainty for East Europe,” Nomura said. “We believe that overall input costs will increase mid-single digit in FY13, similar to the FY12 increase.”
13 Ноя. 2012