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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Carlsberg’s input costs could drag next year — analyst

The recovering Russian market is a boost for Carlsberg, but there are still question marks over the brewer's input costs for next year, according to an analyst.

The Danish brewer announced yesterday (7 November) that its nine-month net profits and sales had edged up, helped by an increasing market share in Russia.

Analysts Nomura said Carlsberg's growth in market share was evidence its efforts in Russia are “starting to pay off”. It said that part of this gain is down to Holsten sales, with the “remainder owing to stronger execution including roll-out of value management tools, product launches and revitalisation of existing brands”.

It also flagged a more “normalised” regulatory environment in Russia. “With respect to beer taxes, duty rises for both beer and vodka through 2014 have been announced and provide some certainty,” Nomura said. It added that as the gap between the price per unit of vodka and beer is likely to close over the medium term, this could be a “positive catalyst” to beer market growth.

However, the analysts warned that input costs going forward could offer a negative for the brewer. “We believe that the company is well hedged on input costs for North West Europe and Asia, however there is still some uncertainty for East Europe,” Nomura said. “We believe that overall input costs will increase mid-single digit in FY13, similar to the FY12 increase.”

13 Ноя. 2012



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