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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

US: Anheuser-Busch InBev «working proactively» with DoJ over Modelo deal

Anheuser-Busch InBev has said it is “working proactively” with regulators over its US$20.1bn acquisition of Gruppo Modelo, while fresh concerns have been raised over the deal.

A company spokesperson told just-drinks yesterday (14 November) that the firm believes the transaction “should be approved” and still expects it to close in the first three months of 2013. "We are working proactively with regulators to move through the review process efficiently," the spokesperson said.

It comes after US not-for-profit advocacy group the American Antitrust Institute (AAI) argued ths week that the authorities should stop the deal to prevent “the march towards a US beer monopoly”.

“If the proposed transactions amount to a de facto merger between A- B InBev’s and Modelo’s product portfolios in the US, it is likely to create serious anti-competitive effects,” the AAI said.

It added: “In local markets with large Latino populations, current concentration levels and the post-merger increases may be even higher than they are nationally. The potential anti-competitive effects include reduced product variety and higher prices for consumers.”

Meanwhile, analyst Trevor Stirling of Bernstein Research said it is a “material possibility” that Modelo will have to off-load its Piedras Negras brewery, with 10m hectolitres capacity, to satisfy the Department of Justice.

“However, we do not view this as a deal-breaker as we think the crown jewel remains the Mexican domestic beer business for A-B InBev,” added Stirling.

It also emerged yesterday that the UK's Office of Fair Trading has approved the deal. Details of the decision have yet to be published, but are expected next week. An OFT spokesperson told just-drinks the full text would be made available after “both parties have a had a chance to redact confidential information” from the papers.

A-B InBev also received clearance for the deal from the Canadian Competition Bureau in September.

15 Ноя. 2012

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