Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Carlsberg Group became 100% owner of Baltika Breweries
The process of purchase of Baltika shares was started on May 31, 2012, when the company received an offer regarding voluntary purchase of registered ordinary shares, that was made by Baltic Beverages Holding Aktiebolag, Carlsberg subsidiary. Proposed price was RUR 1550 per share. As a result of acceptance of voluntary offer by shareholders, the share of Carlsberg in Baltika Breweries capital has increased to 96.88%. After that Carlsberg Group has notified Baltika about the beginning of compulsory redemption of the remaining securities.
Baltika Breweries is one of the largest manufacturers of consumer goods in Russia, and since 1996 it has been №1 in Russian beer market. Baltika owns 10 breweries in Russia, a diversified brands’ portfolio. Baltika is a significant part of the Carlsberg Group, and it’s Eastern Europe region, which also includes Azerbaijan, Belarus, Kazakhstan, Ukraine and Uzbekistan. Baltika Breweries is a leading exporter of Russian beer. Its production is represented in more than 75 countries, accounting for 70 per cent of all Russian beer exports. The Baltika brand is the largest in Europe in terms of sales (Euromonitor).
29 Ноя. 2012