Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
The Chinese beer market welcomed the merger of two giants
Currently SAB Miller holds 49% of shares of the largest Chinese beer producer China Resources Snow (CR Snow). At the same time, AB InBev is the third largest company in terms of production and sales volume in the Chinese beer market. Following a process of the merger the total share of these companies in the Chinese beer industry will be 42%.
The merger will be a kind of “big bang” for China. However, further consolidation may lead to more rational competition. According to the analysis of the Goldman Sachs agency, the expansion of the Chinese beer industry and profit growth in 5-7 times is expected in the next 5 years.
The main issue is what will be the response of the Antimonopoly Committee of China to the merger. Analysts believe that the Chinese government can offer AB InBev to reduce the share in the portfolio of CR Snow to 37% of the shares.
If the merger is successful, the operating margin of CR Snow is expected to increase from 7% in 2015 to 19% in 2019.
23 Дек. 2015