Pivnoe Delo


Top articles



Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

China. The situation of the brewing industry is not optimistic

2015 proved to be unfavorable for the brewing industry of China. The growth rate not only stopped, but also showed an unprecedented decline over the past 24 years.

According to the National Bureau of Statistics of China, in January-October 2015 domestic breweries have produced 41.97 million hectoliters of beer, which is 5.73% less than the same period last year. Global giant Carlsberg has closed a brewery in Chongqing in order to optimize the production and the company’s loss amounted to 4.4 billion yuan in the third quarter of 2015.

The situation in the industry does not inspire much optimism. The decline in sales has only emphasized the problem of overcapacity.

According to statistics, the annual beer consumption per capita in China reached 34.2 liters compared to the world average of 33 liters. Experts believe that Chinese breweries in the struggle for consumer should pay more attention to the study of consumer tastes and preferences and to improve product quality.

30 Дек. 2015



Main topics

Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Search in posts
Search in pages
Search in groups
Search in users
Search in forums
Filter by Custom Post Type
Filter by Categories