The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Japan. Asahi has its eyes on Grolsch, Peroni
Asahi's headquarters in Tokyo is shown in this photo taken in November 2015.
But Asahi's bid for the two European brands could fizzle; investment funds and major European brewers are also believed to be considering whether to throw their hats into the ring.
Asahi's bid for Grolsch and Peroni comes about two months after Anheuser-Busch InBev, the world's top beer producer, based in Belgium, announced its acquisition of second-ranked SABMiller.
Anheuser-Busch InBev and SABMiller have a combined global market share of over 30%.
After the mega merger was announced, Naoki Izumiya, Asahi's president and chief executive, said, "We are now in a phase where we have to make a sortie aggressively before being swallowed up" by bigger rivals.
Asahi, which is best known for its signature Asahi Super Dry, is Japan's biggest beer producer. Globally, it is No. 10, with a market share of 1.2%.
Anheuser-Busch InBev and SABMiller are under pressure to divest some of their assets so they can get approval for their merger from competition watchdogs in Europe and elsewhere. As a result, they are seeking bidders for the Grolsch and Peroni brands.
Asahi sees the merger between the world's two biggest players as a golden opportunity to expand its global operations.
In the five years since President and CEO Izumiya took office, Asahi has invested 350 billion yen in acquiring other companies. It made a 98 billion-yen purchase of New Zealand's Independent Liquor in 2011.
But Asahi still lags domestic rivals such as Kirin Holdings and Suntory Holdings in terms of overseas operations. Foreign sales account for just over 10% of Asahi's overall sales, compared with well over 30% for Kirin and Suntory.
In addition, Asahi has yet to establish a strong presence in the two huge markets of China and the U.S.; its overseas operations are concentrated in Oceania and Southeast Asia.
11 Янв. 2016