Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Russia. Beer production to decrease by only 5.1%, the USAIS «helped» to improve forecasts
Probably, the sharp increase in production at the end of the year is not due to the market factors, but the desire of brewers to overstock the warehouses of distributors and retailers in the run-up to joining of the wholesale and retail segment to the Unified State Automated Information System of registration of alcohol (USAIS).
The concerns of brewers were not groundless as constant failures and problems with the system settings occurred. In particular, on Friday, January 22, the USAIS hung and was not operating for a few hours, as several participants of the alcohol market out of the wholesalers for whom joining to the USAIS became obligatory since January 1, 2016, said to the newspaper "Vedomosti".
The disruptions of the accounting system began about 14.00 by Moscow time, as Herman Epstein, the Vice President for information technology of the Baltika brewing company (Russian subsidiary of Carlsberg Group) said to "Vedomosti". The system started responding to requests so slowly that we had to temporarily suspend the efforts of documents’ registration.
In cases where trucks had already left to the recipients, they also failed to register the acceptance. "There are queues of cars near all retail chains. And, if beer is in the freezing temperature for a few hours, it turns to Ice beer," jokes Epstein. The disruptions in the USAIS operation ended only by Friday evening, he said.
According to Epstein, the losses due to the disruptions will be calculated from the cost of spoiled beer, fines from the retail chains, transport downtime and the payment of overtime to employees. How much the downtime of the USAIS will cost Baltika has not been counted yet. "If the system hangs for an hour, then the net losses are about 10% of the cost of shipment, then this percentage increases significantly every hour," said the interlocutor to "Vedomosti".
27 Янв. 2016