Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
China. San Miguel registers HK$16.9-m loss in Hong Kong operation
SMBHK said in a statement posted on its Web site the group’s consolidated revenues stood at HK$569.5 million, down 22 percent year-on-year.
“Overall sales volume of the company in the [Hong Kong] territory declined by 17 percent, mainly because of the slow demand in the on-premise sales channel partly due to lower tourist arrivals and the non-renewal of distribution agreements with Anheuser-Busch In Bev China Sales Company Limited and Anheuser-Busch InBev International GmbH & Co KG in 2014, as disclosed in a profit warning announcement last 25 January 2016,” SMBHK said.
Also contributing to the net loss were operating costs associated with the sales and marketing operations of the affected products, which were redirected and reinvested in the development of new, premium, specialty and craft brands.
The company said it signed up and develop a new stable of premium, specialty and craft brands in line with the company’s key business strategy of sustaining a broad and diversified portfolio of brands.
SMBHK earlier signed an agreement with Mahou S.A. as the exclusive distributor of Mahou Cinco Estrellas. It also started selling Angry Orchard Cider, Mac’s Great White, Samuel Adams Rebel IPA, Spitfire Kentish Ale, Whitstable Bay Blonde and Whitstable Pale Ale.
Kirin beer brands, which the company distributes exclusively within the territory, also continued to perform strongly, registering a 32-percent volume improvement over the previous year’s level.
SMBHK’s South China operations, meanwhile, posted double-digit improvement in consolidated sales volume over the previous year, with sales revenues up slightly.
Despite these improvements, South China operations registered operating losses compared with the previous year due to one-off gains in 2014.
SMBHK said it expects Hong Kong and South China operations in 2016 to significantly turn around by investing in the San Miguel brand and actively participating in the premium, specialty and craft beer segment to regain volume loss and market share.
“We will expand the wholesaler channel and make it a key component of the company’s going-to-market strategy in order to achieve broader distribution, higher volume and to generate distribution cost savings,” SMBHK said.
The company said it would strengthen the brand equity of San Miguel and Dragon brands and seek new areas of growth in the exports business.
8 Фев. 2016