Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Senior Vice President of Carlsberg Group about performance in Asia 2015
In Asia, all markets grew with the exception of China where the beer market declined. Company gained share in most markets and our volumes grew organically by 2% and 8% including the acquisition impact. Non-Chinese businesses continued their growth trajectory and grew 9%.
In Indochina, Carlsberg Group delivered 3% volume growth, mainly driven by the strong growth of the Angkor brand in Cambodia and solid performance in Laos. Following a strong Q4, volumes in Vietnam were flat after the July flooding in the northern part of the country.
In China, volumes declined 2% organically while the overall market declined by an estimated 5%. The market volume decline was predominantly in the mainstream category, while the international premium category showed solid growth.
Indian business grew 42% in a slightly growing market.
Net revenue grew organically by 5%, driven by volume growth and positive price/mix of 1%. In reported terms, net revenue grew 23% due to the positive currency impact and acquisition impact. Organic operating profit in Asia grew 13%, driven by the top line growth and by tight cost control as a result of the early implementation of new operating cost management framework.
Carlsberg Group have closed five breweries in China in 2015 with an additional two closed in the beginning of 2016.
“In China, quite frequently you’re in a position where a brewery was built in the middle of a city and the government asks you to move. That’s happened in Dali, in Yunnan, that project is now just completing. The government takes into account that they’re making you incur costs and so they help you with that move” - Christopher Warmoth told.
“We’re going to go through a similar process in Yibin in East Sichuan and as the caller earlier mentioned, we’re now planning to build a new brewery in Karnataka in India. Besides that, it’s business as usual. But they would be the big projects.
China has been difficult as a market. We’re more skewed to the west where the market has been down a little bit less. And we do continue to see an opportunity for premiumisation in China, both Tuborg and 1664 have been going well. And as we move into 2016, I think we see some chance that the market should at least flatten out after a couple of years of decline”.
16 Фев. 2016