Corona’s China operation has tapped W+K Shanghai as brand agency. The news, announced by Anheuser-Busch InBev, comes after the global brewer tapped Wieden+Kennedy Amsterdam as its lead agency for the global Corona brand in the summer of last year.
The strategic partnership will begin this month and gives W+K Shanghai full responsibility for overall brand communications, as well as digital and social projects in mainland China.
“We are very proud to partner with an agency with great strategy and creativity to bring Corona brand to life. With a real and involving experience with consumers, I strongly believe W+K can support our dream to come true.” said Bruno Cosentino, APAC Marketing VP of AB InBev.
“With the effectiveness of our global micro-network, W+K successfully facilitates global brands entering local markets. We are thrilled to be partnering with such an iconic brand and are excited for the opportunity to help bring the Corona spirit to Chinese consumers,” said Bryan Tilson, Managing Director of W+K Shanghai.