Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Russia. Baltika expanded market share thanks to Zhigulevskoe and Carlsberg
Under Carlsberg ‘s assessments, in general the volumes of beer markets in Eastern Europe region have been shrinking at medium rates, yet they have managed to regain the volume growth of primary purchases in Russia, Kazakhstan, and Ukraine. The growth in Russia was based on stockpiles decrease at distributors’ warehouses, which resulted from market decline and switching of sales channels from the traditional to modern trading.
Positive dynamics by the end of three months of 2016 was demonstrated by brands Zhigulevskoe and Carlsberg. The specialties of the previous year Neon Beer and and low alcohol Seth&Riley’s Garage have also performed well.
In the first quarter, Baltika went on focusing on the key brands and on sport developing in order to form the culture of rooting for a team. Baltika is an old partner of KHL championship.
Region Far Abroad countries proved to be the main growth driver for export sales in the first quarter of 2016, as export to China grew 2.5 times, the business in Australia and Ivory Coast was relaunched, besides, the growth in European countries is continuing due to product range expansion and promotion on TV. The riot growth by more than five times can be observed in countries of Middle East as well as North and Central America. Besides, alcohol free portfolio is still developing in Muslim countries, thus, energetic drink Flash Up has reinforced its positions in Kirgizia and Uzbekistan, and the supplies geography of alcohol-free soda drinks Baltika 0 in three different flavors is getting wider in Middle East and Africa.
The net revenue of Carlsberg Group in region Eastern Europe in the first quarter of 2016 demonstrated an organic growth by 20% thanks to its strong price mix and the organic growth of the total volumes. The net profit went 2% down because of the currency rate impact.
Source: data of retail audit by Nielsen Russia in natural terms concerning markets Urban and Rural Russia.
12 мая. 2016