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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

VBL’s Leo Evers bets on Vietnam’s beer culture and growing economy

Vietnam's guzzling more beer than ever as the economy accelerates and the population gets younger. Vietnam Brewery Limited (VBL) wants to ensure the pint glasses don't stay empty.

Established in 1991 as a joint venture between Dutch beer giant Heineken and local partner Saigon Trading Group, VBL targets the premium beer segment. It is now the second largest brewery in Vietnam with 25 percent market share after state-owned Sabeco.

VBL"Of the total alcohol consumed in Vietnam, 94% is beer, so it is really part of the Vietnamese culture," says Leo Evers, managing director of VBL.

"Walk into any restaurant or bar and you'll notice that everyone is drinking beer," Evers says in a "Managing Asia" interview.

The frenetic growth – Vietnam is aiming to raise beer output by 25 percent from 2015 to 2020, according to a January statement by the Vietnam Beer Alcohol Beverage Association – has been underpinned by a combination of factors.

Economic growth has picked up, with Vietnam's economy currently expanding at its fastest pace in seven years. Demographics have also helped: 50 percent of the population are below 30 years old, says Evers.
Other major foreign players such as Anheuser-Busch InBev, Carlsberg Group and SABMiller have also staked their bets on Vietnamese drinkers and set up breweries in the country.

For VBL, the partnership between Heineken and Saigon Trading company has been extremely successful, says Evers, who adds that it has been beneficial to have a Vietnamese partner to provide the "local know-how."

He says the trick to a successful joint venture was finding the right balance of working culture the two companies.

The partnership strategy has paid off handsomely for VBL, which has seen its beer production capacity grow 15 times in the past 25 years of operations, says Evers.

In addition the country's large consumer market, the Trans-Pacific Partnership agreement is also expected to boost Vietnam's beer industry.

Currently, Vietnam's special consumption tax rate has imported beer taxed at 55 percent, and this is set to increase to 60 percent from January 2017, according to a May USDA Foreign Agricultural Service report.

If the trade deal is ratified by all participating nations, the tax on imported beer in Vietnam would be slashed, and costs of raw materials such as hops and malt will be significantly cheaper, Evers says.

However, Evers added that the company is not just banking on lower import duties to drive down costs but carries out "cost programs throughout the year to make the organization as cost-effective as possible."

30 мая. 2016

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