Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
VBL’s Leo Evers bets on Vietnam’s beer culture and growing economy
Established in 1991 as a joint venture between Dutch beer giant Heineken and local partner Saigon Trading Group, VBL targets the premium beer segment. It is now the second largest brewery in Vietnam with 25 percent market share after state-owned Sabeco.
"Of the total alcohol consumed in Vietnam, 94% is beer, so it is really part of the Vietnamese culture," says Leo Evers, managing director of VBL.
"Walk into any restaurant or bar and you'll notice that everyone is drinking beer," Evers says in a "Managing Asia" interview.
The frenetic growth – Vietnam is aiming to raise beer output by 25 percent from 2015 to 2020, according to a January statement by the Vietnam Beer Alcohol Beverage Association – has been underpinned by a combination of factors.
Economic growth has picked up, with Vietnam's economy currently expanding at its fastest pace in seven years. Demographics have also helped: 50 percent of the population are below 30 years old, says Evers.
Other major foreign players such as Anheuser-Busch InBev, Carlsberg Group and SABMiller have also staked their bets on Vietnamese drinkers and set up breweries in the country.
For VBL, the partnership between Heineken and Saigon Trading company has been extremely successful, says Evers, who adds that it has been beneficial to have a Vietnamese partner to provide the "local know-how."
He says the trick to a successful joint venture was finding the right balance of working culture the two companies.
The partnership strategy has paid off handsomely for VBL, which has seen its beer production capacity grow 15 times in the past 25 years of operations, says Evers.
In addition the country's large consumer market, the Trans-Pacific Partnership agreement is also expected to boost Vietnam's beer industry.
Currently, Vietnam's special consumption tax rate has imported beer taxed at 55 percent, and this is set to increase to 60 percent from January 2017, according to a May USDA Foreign Agricultural Service report.
If the trade deal is ratified by all participating nations, the tax on imported beer in Vietnam would be slashed, and costs of raw materials such as hops and malt will be significantly cheaper, Evers says.
However, Evers added that the company is not just banking on lower import duties to drive down costs but carries out "cost programs throughout the year to make the organization as cost-effective as possible."
30 мая. 2016