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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

In 2015 Tsingtao profit fell in all regions of China, only export grew

The revenue of Chinese Tsingtao Brewery Co., Ltd in 2015 amounted to 27.63 billion yuan which is 4.87% less versus the previous period. And the net profit decreased by 20.18% to 1.612 billion yuan.

As the net profit of the company consists of incomes from different regions, let us consider which of them had the biggest impact on the financial performance.

The biggest decline was observed in Dongnan Region which is responsible for production and distribution in Southeast China.


The revenue there fell by 15.59% and the loss amounted to 25.78 mln yuan. This region provides 8.54% of the company’s sales.

Tsingtao Brewery incurred substantial losses in Huanan Region, where the revenue came 11.45% down, while the net profit decreased by 75.54%. This region accounts for 14.1% of businesses’ profit in South China. Here the company is quite poorly represented as compared to competitors.


Though in Shandong Region the revenue decline amounted to only 1.82%, this influenced Tsingtao performance substantially as Shandong region and surrounding regions account for 50.22% of the net profit and 75.18% of the revenue.

Here Tsingtao positions are among the leading ones as in Shandong province 60% of the production accrue to the company. The company’s products have equally wide representation in Shaanxi (78% of the local beer output) and Shagnhai (70%).

RevenueNet profitRevenueNet profit
Shandong Region14 136 469 4271 478 118 81113 879 320 9631 211 966 258
Huanan Region4 401 431 421277 405 5683 897 629 06867 857 114
Huabei Region4 185 880 314494 143 4744 175 305 898433 010 603
Huadong Region3 029 370 253-267 450 9962 791 751 756-462 276 846
Dongnan Region2 797 425 63676 286 8422 361 332 805-25 779 599
Hong Kong, Macau and other overseas493 720 96026 794 316521 019 53942 682 094
Finance Company2 725 072184 801 2467 090 439175 741 684
Unallocated2 298 083-239 565 9401 235 572157 522 512
Elimination-11 001 25411 319 694
Total29 049 321 1662 019 532 06727 634 686 0401 612 043 514
Revenue growth, %Net profit growth, %
Shandong Region-2%-18%
Huanan Region-11%-76%
Huabei Region0%-12%
Huadong Region-8%-73%
Dongnan Region-16%-134%
Hong Kong, Macau and other overseas6%59%
Finance Company160%-5%


Such dramatic profit decline of the company on all the country regions could not be compensated by а 5.53% sales growth in Hong Kong, Macau and overseas because their share in Tsingtao net profit is 1.89% only.

31 мая. 2016



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