Tsingtao Brewery

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Company’s background and structure

Tsingtao Brewery remains the most famous and top-rated brewing company in China, though it lost the leading positions 10 years ago. Besides, Tsingtao Brewery is a major beer exporter and a sole big beer manufacturer known outside China due to its Tsingtao brand.

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Foreign beers gain in China

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China’s beer market may be shrinking but foreign brands are gaining ground despite being more expensive than their local rivals. (more…)

Beginner’s guide to Chinese beer

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Beer, as we know it today, was first brewed in China in 1900 when a brewery was founded in Harbin, the capital of Heilongjiang Province. The country has never looked back. (more…)

The Warcraft movie is so popular in China it has its own beer

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As you may have heard, the Warcraft film bombed in the US. But as you also may have heard, worldwide gross actually matters now, and because of China, it’s far and away the highest earning video game film of all time — and it’s still pretty early in its theatrical run. (more…)

Craft and crafty beer in China

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According to Hai Tong Securities research report, the craft beer market in China is growing rapidly and the gross margine and net profit margine in this sector amount to 50% and 30% correspondently. This is much more than the producers of the traditional bottle beer earn. (more…)

China. Tsingtao building brewery in Jimo for $33 mln, while Carlsberg closes a plant in Bozhou.

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On May 24, 2016, at a board meeting an elective resolution was taken to close Chongqing Brewery Bozhou Co., Ltd in Anhui, with a production capacity of 40 mln liters of beer per year.

Closing the brewery in Anhui province fully complies with the optimization policy which was agreed upon at Chongqing Brewery Co., Ltd board meeting on 27 November, 2015. (more…)

The 10 best-selling beer brands in the world

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The global beer market is on track to generate $688.4 billion in sales by 2020. So, in having just a couple of percentage points share of this market, a beer brand can be hugely lucrative. (more…)

China. In 1Q2016, the sales of Tsingtao Brewery fell to 5.34%, while net profit increased by 2.47%

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In the first quarter of 2016, the situation in the Chinese beer market did not significantly improved, but the competition became even more intense. Even in such conditions Tsingtao Brewery Co., Ltd. continues to explore the domestic market and introduce new and more effective methods of marketing to expand its presence in the regions of the country. (more…)