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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Beginner’s guide to Chinese beer

Beer, as we know it today, was first brewed in China in 1900 when a brewery was founded in Harbin, the capital of Heilongjiang Province. The country has never looked back.

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Today, there are more than 1,500 domestic beer brands in China making it the world’s leading nation for beer production and consumption.

If you visit China, don’t order a Western beer brand. Be adventurous. Here’s a beginner’s guide to Chinese beer to help you get started.

TsingTao Beer


Tsingtao is currently exported to more than 90 countries around the world, so it is likely you’ve heard of China’s most popular beer.

First produced in 1903 when Germany and Britain opened a beer factory in Qingdao, TsingTao has become a Chinese cultural staple that has transcended the country’s drastic changes over the past century.

According to the company’s website, the first Tsingtao beer was most likely served at a live kung-fu fight in 1904 and it was also the first Chinese beer imported to the US back in 1972.

Snow Beer


Snow Beer, also known as Snowflake Beer, is a light lager that was first brewed in 1993. It has managed to become a serious contender to TsingTao Beer in less than a decade.

Despite being primarily sold in China, it is the world’s best-selling beer brand in the world, boasting annual sales of about 110 million hectolitres—enough to fill 12 Olympic-sized swimming pools with beer every day.

The brand currently has a sponsorship deal with the Spanish Football League and is also, unsurprisingly, one of the main sponsors of the 2022 Winter Olympic Games.

Harbin Beer

China’s oldest beer dates back to 1900 when Jan Wróblewski, a German citizen with Polish roots, founded a brewery in Harbin to supply thirsty Russians working on the Trans-Manchurian Railway project.

Brewed with a distinctive European flavour, Harbin Beer has managed to preserve its unique taste and heritage for well over a century and it shows no sign of stopping.

Interestingly, Harbin Beer is also vegan friendly, with the company claiming that they do not use animal products in the processing or filtration of any products.

Yanjing Beer


Yanjing Beer is the official state beer of China, a distinction that was bestowed on the brewery in 1995 and is also humbly printed on its international labels.

Founded in 1980, the name comes from the old name for China’s capital city and it is also remains a ‘Beijing stalwart’, deriving 25 percent of its sales from inside Beijing.

This rice beer is also made using mineral water found 90 metres below the YanShan Mountain, located north of Beijing.

3 Авг. 2016

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