Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Beginner’s guide to Chinese beer
Today, there are more than 1,500 domestic beer brands in China making it the world’s leading nation for beer production and consumption.
If you visit China, don’t order a Western beer brand. Be adventurous. Here’s a beginner’s guide to Chinese beer to help you get started.
Tsingtao is currently exported to more than 90 countries around the world, so it is likely you’ve heard of China’s most popular beer.
First produced in 1903 when Germany and Britain opened a beer factory in Qingdao, TsingTao has become a Chinese cultural staple that has transcended the country’s drastic changes over the past century.
According to the company’s website, the first Tsingtao beer was most likely served at a live kung-fu fight in 1904 and it was also the first Chinese beer imported to the US back in 1972.
Snow Beer, also known as Snowflake Beer, is a light lager that was first brewed in 1993. It has managed to become a serious contender to TsingTao Beer in less than a decade.
Despite being primarily sold in China, it is the world’s best-selling beer brand in the world, boasting annual sales of about 110 million hectolitres—enough to fill 12 Olympic-sized swimming pools with beer every day.
The brand currently has a sponsorship deal with the Spanish Football League and is also, unsurprisingly, one of the main sponsors of the 2022 Winter Olympic Games.
China’s oldest beer dates back to 1900 when Jan Wróblewski, a German citizen with Polish roots, founded a brewery in Harbin to supply thirsty Russians working on the Trans-Manchurian Railway project.
Brewed with a distinctive European flavour, Harbin Beer has managed to preserve its unique taste and heritage for well over a century and it shows no sign of stopping.
Interestingly, Harbin Beer is also vegan friendly, with the company claiming that they do not use animal products in the processing or filtration of any products.
Yanjing Beer is the official state beer of China, a distinction that was bestowed on the brewery in 1995 and is also humbly printed on its international labels.
Founded in 1980, the name comes from the old name for China’s capital city and it is also remains a ‘Beijing stalwart’, deriving 25 percent of its sales from inside Beijing.
This rice beer is also made using mineral water found 90 metres below the YanShan Mountain, located north of Beijing.
3 Авг. 2016