The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beginner’s guide to Chinese beer
Today, there are more than 1,500 domestic beer brands in China making it the world’s leading nation for beer production and consumption.
If you visit China, don’t order a Western beer brand. Be adventurous. Here’s a beginner’s guide to Chinese beer to help you get started.
Tsingtao is currently exported to more than 90 countries around the world, so it is likely you’ve heard of China’s most popular beer.
First produced in 1903 when Germany and Britain opened a beer factory in Qingdao, TsingTao has become a Chinese cultural staple that has transcended the country’s drastic changes over the past century.
According to the company’s website, the first Tsingtao beer was most likely served at a live kung-fu fight in 1904 and it was also the first Chinese beer imported to the US back in 1972.
Snow Beer, also known as Snowflake Beer, is a light lager that was first brewed in 1993. It has managed to become a serious contender to TsingTao Beer in less than a decade.
Despite being primarily sold in China, it is the world’s best-selling beer brand in the world, boasting annual sales of about 110 million hectolitres—enough to fill 12 Olympic-sized swimming pools with beer every day.
The brand currently has a sponsorship deal with the Spanish Football League and is also, unsurprisingly, one of the main sponsors of the 2022 Winter Olympic Games.
China’s oldest beer dates back to 1900 when Jan Wróblewski, a German citizen with Polish roots, founded a brewery in Harbin to supply thirsty Russians working on the Trans-Manchurian Railway project.
Brewed with a distinctive European flavour, Harbin Beer has managed to preserve its unique taste and heritage for well over a century and it shows no sign of stopping.
Interestingly, Harbin Beer is also vegan friendly, with the company claiming that they do not use animal products in the processing or filtration of any products.
Yanjing Beer is the official state beer of China, a distinction that was bestowed on the brewery in 1995 and is also humbly printed on its international labels.
Founded in 1980, the name comes from the old name for China’s capital city and it is also remains a ‘Beijing stalwart’, deriving 25 percent of its sales from inside Beijing.
This rice beer is also made using mineral water found 90 metres below the YanShan Mountain, located north of Beijing.
3 Авг. 2016